Simon Taylor
Overview
Research specialist with over 30 years of experience in retail, getting real insight from real people
Services
We offer the following qualitative services:
- End to end project management
- Qualitative interviewing
- Quantitative research
- Focus groups
- Workshop planning & facilitation (viewed/ non viewed)
- Depth interviews (Individual/ Paired depths/ Triads/ Quads)
- Ethnography / Immersion depths
- Online & face to face interviews
- In-store shopper research - accompanied shops, observations & intercepts
- Shopper diaries
- Mystery Shopping
- Reconvened groups/depths
- Project management & support
- Content analysis & report writing
- Client presentation
We enjoy providing support to research agencies and our own end-clients Sectors include:
- Retail (Food & Non-food) & FMCG
- Farming & Agriculture
- Banking & Financial
- Gambling, Games & Casinos
- Pubs, Food & Hospitality
- Casual & Fine dining
- Fast food & Coffee
- Travel & Leisure
We are full members of the Market Research Society
About
A market research specialist with a track record of helping clients create brand strategies, product development, income growth and customer engagement.
Simon has over 20 years of research experience and was a Retail Director at OKO consultancy.
With an extensive career working for the UK's number 1 retailer, Simon has wide-ranging experience in the commercial and trading sides of the retail business as well as stints in marketing and property.
He has gained experience working agency side for a wide variety of international organisations and industries, including retail, hospitality, leisure, travel and charity sectors.
"Simon is one of those rare characters able to put his clients at ease - his calmness, management & delivery were all appreciated, & I had no hesitation in bringing in Simon for projects when I joined The Rank Group. An eye for detail, a willingness to pull out the vital nuggets that hadn't been anticipated as well as an 'over & above service' every single time, delivered in a way that leaves the audience in no doubt what to do next & how to go about it."
Head of Customer Research & Insight – Rank Group
