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Simon Taylor

Managing Director, Retail Savvy - specialising in Retail, Hospitality and Leisure


With over 30 years of experience in Retail, Hospitality, and Leisure, I specialise in qualitative & quantitative research. I help clients connect with customers, offering actionable insights for innovation and retention. With diverse sector experience, I provide tailored research solutions.


We offer the following qualitative & quantitative services in the Retail, Hospitality & Leisure industries:


  • End-to-end project management
  • Qualitative interviewing
  • Focus groups
  • Workshop planning & facilitation (viewed/non-viewed)
  • Depth interviews (Individual/ Paired depths/ Triads/ Quads)
  • Ethnography / Immersion depths
  • Online & face-to-face interviews
  • In-store shopper research - accompanied shops, observations & intercepts
  • Shopper diaries
  • Mystery Shopping
  • Reconvened groups/depths
  • Project management & support
  • Content analysis & report writing
  • Video vox pops
  • Client presentation


  • Online Snap Surveys
  • Online General Population Surveys
  • Net Promoter Score Surveys
  • Heatmaps
  • Employee Opinion Surveys

We also offer:

  • Full verbatim analysis
  • Statistical analysis

We enjoy providing support to research agencies and our own end clients. Sectors include:

  • Retail (Food & Non-food) & FMCG
  • Farming & Agriculture
  • Banking & Financial
  • Gambling, Games & Casinos
  • Pubs, Food & Hospitality
  • Casual & Fine Dining
  • Fast food & Coffee
  • Travel & Leisure

We are full members of the Market Research Society.


A market research specialist in Retail, Hospitality & Leisure with a track record of helping clients create brand strategies, product development, income growth and customer engagement. 

Simon has over 20 years of research experience and was a Director at OKO consultancy and Verve.

With an extensive career working for the UK's number 1 retailer, Simon has wide-ranging experience in the commercial and trading sides of the retail business as well as stints in marketing and property.

He has gained experience working agency side for a wide variety of international organisations and industries, including retail, hospitality, leisure, travel and charity sectors.

"Simon is one of those rare characters able to put his clients at ease - his calmness, management & delivery were all appreciated, & I had no hesitation in bringing in Simon for projects when I joined The Rank Group. An eye for detail, a willingness to pull out the vital nuggets that hadn't been anticipated as well as an 'over & above service' every single time, delivered in a way that leaves the audience in no doubt what to do next & how to go about it." 

Head of Customer Research & Insight – Rank Group