Simon Taylor

Retail Savvy


Research specialist with over 30 years experience in retail, getting real insight from real people.


We offer the following qualitative services:
  • End to end project management
  • Qualitative interviewing
  • Quantitative research
  • Focus groups
  • Workshop planning & facilitation (viewed/ non viewed)
  • Depth interviews (Individual/ Paired depths/ Triads/ Quads)
  • Ethnography / Immersion depths
  • Online & face to face interviews
  • In-store shopper research - accompanied shops, observations & intercepts
  • Shopper diaries
  • Mystery Shopping
  • Reconvened groups/depths
  • Project management & support
  • Content analysis & report writing
  • Client presentation
We enjoy providing support to research agencies and our own end-clients Sectors include:
  • Retail (Food & Non-food) & FMCG
  • Farming & Agriculture
  • Banking & Financial
  • Gambling, Games & Casinos
  • Pubs, Food & Hospitality
  • Casual & Fine dining
  • Fast food & Coffee
  • Travel & Leisure

We are full members of the Market Research Society


We offer qualitative research in:
  • Brand potential, positioning and launch
  • Customer profiling & loyalty
  • Competitor reviews & analysis
  • New concept development & testing
  • Customer journeys & purchasing behaviour
  • Category assessment, planning & reviews
  • New product development & testing
  • Message testing


A market research specialist with a track record of helping clients create brand strategies, product development, income growth and customer engagement. 

Simon has over 20 years of research experience and was a Retail Director at OKO consultancy.

An extensive career working for the UK's number 1 retailer, Simon has wide-ranging experience of the commercial and trading sides of retail business as well as stints in marketing and property.

He has gained experience working agency side for a wide variety of international organisations and industries, including retail, hospitality, leisure, travel and charity sectors.

"I initially had the pleasure of working with Simon during my time at Ladbrokes. Simon is one of those rare characters able to put his clients at ease - his calmness, management & delivery were all appreciated, & I had no hesitation in bringing in Simon for projects when I joined The Rank Group. An eye for detail, a willingness to pull out the vital nuggets that hadn't been anticipated as well as an 'over & above service' every single time, delivered in a way that leaves the audience in no doubt what to do next & how to go about it." 

Head of Customer Research & Insight – Rank Group


  • Advertising & Media
  • Agriculture Veterinary & Environment
  • Business to business
  • Charities & Not-for-profit
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Industrial, manufacturing & logistics
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • Ethnography
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Workshop facilitation