Stephen Bairfelt

Purple Market Research Ltd

Customer, market and competitor insight

Services

Offering a value for money mix of multi-disciplinary expertise, personal involvement, commitment to detail and a desire to deliver practical, and actionable research solutions. Purple Market Research quickly adapts and responds to each client’s specific requirements, offering professional and practical advice every step of the way, from the initial research planning stages, through to practical implementation, concluding with actionable, insightful and jargon free recommendations.


Speciality

We use a combination of traditional and technology inspired solutions to understand customer motivations, explore market landscapes and prepare detailed competitor profiles.


Background

I have over thirty years experience in research, including a six year spell as Head of Research and Insight at Shell UK and before that Director of two leading international research consultancies. After becoming an independent consultant in 1997, I served as Chairman of the ICG from 2000 to 2006 and after that was elected to serve on the main board of the UK Market Research Society. In 2019, I was nominated and awarded a Fellowship to the Market Research Society, in recognition of services provided and commitment towards the UK research and insights industry.

I am a long standing member of the research associations such as BIG and ESOMAR; marketing focussed bodies such as the Marketing Society and the Mature Marketing Association, and trade body the Federation of Small Business.


Sectors

  • Business to business
  • Financial
  • Government, social research, education
  • Grey market
  • Industrial, manufacturing & logistics
  • Retail

Skills & Services

  • International
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation