Stephen Bairfelt

Purple Market Research Ltd

Customer, market and competitor insight


Offering a value for money mix of multi-disciplinary expertise, personal involvement, commitment to detail and a desire to deliver practical, and actionable research solutions. Purple Market Research quickly adapts and responds to each client’s specific requirements, offering professional and practical advice every step of the way, from the initial research planning stages, through to practical implementation, concluding with actionable, insightful and jargon free recommendations.


Purple Market Research addresses business and marketing issues through a combination of research techniques – Qualitative, Quantitative and Desk Research ensuring that a problem has been looked at from all possible angles. We help organisations to understand their markets, customers and their competitor landscape. Purple Market Research conducts both business to business and consumer research and covers both the UK and international markets.


I have over thirty years experience in research, including a six year spell as Head of Research and Insight at Shell UK and before that Director of two leading international research consultancies. After becoming an independent consultant in 1997, I served as chairman of the ICG from 2000 to 2006 and since 2012 was elected to serve on the main board of the UK Market Research Society. I am also a committee member of international research association, AIMRI.

I am a certified member of Market Research Society and a long standing member of the Marketing Society, the Federation of Small Businesses, BIG, ESOMAR and the Mature Marketing Association.


  • Business to business
  • Financial
  • Government, social research, education
  • Grey market
  • Industrial, manufacturing & logistics
  • Retail

Skills & Services

  • International
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation