Stephen Bairfelt

Overview

I have over 30 years experience in helping organisations to understand their market dynamics, customer motivations and competitive landscape. Since 2019, joint owner of B2B CATI and online data collection experts, Prevision Research. Fellow of the Market Research Society.

Services

Offering a value for money mix of multi-disciplinary expertise, personal involvement, commitment to detail and a desire to deliver practical, and actionable research solutions. Purple Market Research quickly adapts and responds to each client's specific requirements, offering professional and practical advice every step of the way, from the initial research planning stages, through to practical implementation, concluding with actionable, insightful and jargon free recommendations.

About

I have over thirty years experience in research, including a six year spell as Head of Research and Insight at Shell UK and before that Director of two leading international research consultancies. After becoming an independent consultant in 1997, I served as Chairman of the ICG from 2000 to 2006 and after that was elected to serve on the main board of the UK Market Research Society. In 2019, I was nominated and awarded a Fellowship to the Market Research Society, in recognition of services provided and commitment towards the UK research and insights industry.

I am a long standing member of the research associations such as BIG and ESOMAR.

Outside of work I am a keen cyclist, squash and tennis player.  I am also very interested in property and have several property investments, am a responsible landlord and have recently qualified as a Domestic Energy Assessor.