I am a freelance market researcher and data analyst, specialising in quant research. I work for organisations who understand the value of research but don't need full-time researchers and I help research agencies to deliver when they are under-resourced.
I am a freelance market researcher and data analyst, my aim is always to help my clients understand what's really going on behind the numbers.
I specialise in quantitative research: Survey design and analysis, including complex analysis such as segmentation.
I tend to work with organisations, across a wide range of sectors, who value research and are curious to learn more about their customers and supporters but who don't have big research teams. I also work with market research agencies to deliver client work when they are under-resourced due to capacity issues or skills gaps (usually around customer segmentation).
My aims are to do a good job so that the work I deliver makes a difference; to communicate clearly so that my clients can explain the work I deliver to other people and to make data and analysis feel like fun.
I have worked in the field of market research and data analysis for over 20 years. I spent 10 years at ACNielsen including a year in the USA working on the Gillette/P&G account before moving to dunnhumby where (amongst other things) I worked on the Tesco Clubcard research panel. After dunnhumby I worked client side using research to inform and delivery strategy. After a very short spell teaching I moved into the charity sector as head of data and insight for a large international development charity.
I have worked for myself since 2017 and absolutely love it for the variety, the clients and the freedom it gives.
Away from the office I enjoy time outside, in nature noticing the changing seasons while walking my lazy whippet in local parks and further afield.