Teresa Hadfield

Teresa Hadfield Research & Strategy

Teresa Hadfield Research & Strategy

Services

High quality qualitative research with a focus on strategic brand and advertising issues

  • Strategic brand and advertising development
  • Creative development
  • Brand positioning
  • Brainstorming/workshop sessions
  • NPD research
  • Online qualitative focus groups and BBFG

Speciality

  • A passion for rigorous and creative strategic thinking
  • Attention to detail
  • Insightful analysis and interpretation
  • Actionable results
  • Energy and enthusiasm
  • A wealth of experience across most consumer markets

Background

20 years of marketing and qualitative research experience

  • Blue chip brand management
  • Deputy Managing Director Strategic Research Group
  • Independent research consultant since 1994
  • MRS, AQR, www.linkedin.com

Sectors

  • FMCG
  • Retail

Skills & Services

  • Qualitative