Teresa Hadfield

Teresa Hadfield Research & Strategy

Services

High quality qualitative research with a focus on strategic brand and advertising issues

• Strategic brand and advertising development
• Creative development
• Brand positioning
• Brainstorming/workshop sessions
• NPD research
• Online qualitative focus groups and BBFG

Speciality

• A passion for rigorous and creative strategic thinking
• Attention to detail
• Insightful analysis and interpretation
• Actionable results
• Energy and enthusiasm
• A wealth of experience across most consumer markets

Background

20 years of marketing and qualitative research experience

• Blue chip brand management
• Deputy Managing Director Strategic Research Group
• Independent research consultant since 1994
• MRS, AQR, www.linkedin.com