I C develops bespoke research solutions using the full range of qualitative and quantitative methodologies, offering both full service or support on individual elements of a study. The main methodologies we use include:
- Qual: focus groups, depth interviews, co-creative sessions, accompanied surfs/shops, online communities, ethnographic or observational research including broadcast quality filming
- Quant: Interviews conducted online, face to face, by telephone, or on mobile devices, and can conduct advanced analysis (including segmentation, key driver, product or pricing optimisation, customer satisfaction, trade-off, brand equity & market mapping)
Our business model is designed to keep overheads low by using partner suppliers for elements such as qualitative recruitment, quantitative fieldwork and data processing, this means we are free to choose the best supplier for each project, based on quality and price.