I develop bespoke research solutions using the full range of qualitative and quantitative methodologies, offering both full service or support on individual elements of a study. Methodologies I use include:
- Qualitative: focus groups, depth interviews, co-creation sessions, accompanied surfs/shops, online communities, ethnographic or observational research including broadcast quality filming
- Quantitative: Interviews conducted online, face to face, by telephone, or on mobile devices, and can conduct advanced analysis (including trade-off, segmentation, key driver, product or pricing optimisation, brand equity & market mapping)
- Experience Alchemy: A set of customisable tools around experience, designed to help SMEs use insight to thrive.
The business model is designed to keep overheads low, by working with the best recruitment, fieldwork or technology partners for each project, based on quality and price.