I develop bespoke research solutions using the full range of qualitative and quantitative methodologies, offering both full service or support on individual elements of a study. Methodologies I use include:
- Qualitative: focus groups, depth interviews, co-creation sessions, accompanied surfs/shops, online communities, ethnographic or observational research including broadcast quality filming
- Quantitative: Interviews conducted online, face to face, by telephone, or on mobile devices, and can conduct advanced analysis (including trade-off, segmentation, key driver, product or pricing optimisation, brand equity & market mapping)
The business model is designed to keep overheads low, by working with the best recruitment, fieldwork or technology partners for each project, based on quality and price.