Tom Woodnutt

Overview

I am founder of the insight & strategy collective - Feeling Mutual.

We specialise in global, online and mobile qualitative research, tackling diverse briefs (from Innovation to Brand and Communications Strategy, Creative Development, UX and Customer Experience).

Services

We are proud to have industry recognition for our work, including winning the Quirks Market Research Excellence awards in 2022 and 2021, winning the MRS (Market Research Society) Independent Consultancy award in 2022 (and being nominated for it in 2017 and 2019) and for being shortlisted for the AQR (Association of Qualitative Researchers) Excellence Award in 2021 and 2022.  We also won a Silver award in an  Admap competition, on the future of brand and communications planning. 

We have conducted hundreds of mobile and online qualitative studies for global consumer brands (such as Google, Sony, Lynx / Axe, Galleries Lafayette, Virgin Airlines, Disovery Networks and The Wall Street Journal - to name a few) - in over 30 countries.

Typical briefs include strategic development, advertising development, customer journey, CX and innovation.

We are collaborative and offer full-service or discrete elements from design, to set up, moderation and reporting).

Our founder Tom Woodnutt also trains leading research, digital and advertising agencies in how to design and run successful online, mobile qualitative research (both independently and as a digital skills tutor for the AQR).

About

I am from London but moved to the countryside near the New Forest.  I spend time with family, and have particular passions for psychology, cooking, chess and golf.