Tracey Webster

Upswing Innovation Ltd.

Boutique Innovation agency based near London

Services

Upswing Innovation is a boutique agency here to help you grow your business and brands. We offer a bespoke solution whatever your challenge, and pride ourselves in giving our clients complete focus and attention to detail that is second to none!  Our key strength is combining commercial wisdom with creative magic!

What We Do:

Strategy: We listen to you and help you shape your thinking

Research: We listen to your consumers and feedback crucial insight

Ideation: We facilitate you and your team getting creative

Our extensive client side experience makes us very realistic down to earth innovators. Our clients also benefit from our unique skills partnership, together we are able to combine the voice of the consumer with relevant commercial and strategic considerations, making our contribution more pertinent and actionable.


Speciality

Innovation strategy and process, Brand development & strategy, Qualitative consumer research, Insight generation, Concept writing & development, Creative idea generation & workshop facilitation, Consumer co-creation, Technical ideation and asset utilisation, and Food & Drink


Background

We founded Upswing Innovation to harness our passion for Innovation and to work across different Brands, Categories and Businesses.

We have helped brands innovate in food and drink, food service, personal care, pharmaceuticals and e-cigarettes. We work with blue chip companies, SME’s and start-ups, and also support other agencies.

We have particular partnerships with other research agencies in the UK and Europe, packaging innovation experts and have a wide range of associates with complimentary skills we can bring in if a project requires it eg visualisers, semioticians, behavioural scientists, technical NPD experts etc.