Vanessa Lampert



Founded in 2002 Focus Force supplies respondents for a large number of companies including Full Service Companies, Fieldwork Companies, Web Usability Companies and we also regularly recruit directly for a number of web based organisations and retail companies

Our tailor made CRM system allows us to keep excellent records on all of our respondents and has been registered with the ICO since 2004

The Services we provide include recruitment for:-

Focus Groups

Face to Face Interviews

Telephone Interviews

In Home/Family Interviewing

Online panel recruitment

Pre-recruited Hall Tests

Car Clinics

Medical Patients


Focus Force takes pride in the excellent relationships we have with all of our clients, most of whom we have worked with for many years, including members of the ICG.

We have nearly 20 years of experience in recruiting all types of respondents including Consumer, B2B, Medical Patients, IT, Social, Auto etc

Our database was one of the first to be online and tailor made to suit our industry’s needs including dates and details of previous attendances and notes, where necessary, about any restrictions we may have on using a particular respondent. As our regular clients know, we are very successful in weeding out serial respondents and those with multiple identities

All respondents are screened twice, first once we send out a project and get their answers back to our basic questions to see if they fit the criteria we are looking for. From these applications we decide who will fit our client’s exepectations best and they are screened again over the phone

I am a member of the BHBIA and work with a number of specialist medical market research companies.


  • Advertising & Media
  • Automotive
  • Business to business
  • Charities & Not-for-profit
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • Ethnography
  • Online/Mobile
  • Qualitative
  • Recruitment and Fieldwork