Weiwei Yang

• UK and international moderating (IDIs, tele-depths, focus groups and CATIs – conducted in English or Chinese) and project management – Happy to consider travelling outside the UK
• Document writing (screeners, discussion guides, questionnaires, reports, etc.) in English or Chinese
• Content analysis (English to English, Chinese to English and English to Chinese)
• Transcription (English to English, Chinese to English and English to Chinese)
• Translation and proofreading (discussion guides, questionnaires, answers to open-ended survey questions, etc.)
• Coding and link checking (English and Chinese)

My market research experience cover a wide range of industries and sectors, including:

• ​Pharmaceuticals (prescriptions, nutraceuticals, veterinary medicines, etc.) across various therapy areas*
• Medical devices (implantable devices, surgical equipment, diagnostics, etc.)
• FMCG
• B2B
• Public service

*Cardiology, Dermatology, Endocrinology, Gastroenterology, Gynaecology, Haematology, Neurology, Oncology, Ophthalmology, Oral health, Paediatrics, Psychiatry, Pulmonology, Urology, Vaccines

I have extensive experience interviewing different respondent types, including:

Physicians (PCPs and specialists)
Surgeons
Dentists and hygienists
Nurses (practice nurses and nurse specialists)
Patients and carers
Payors (pharmacists, hospital administrators, etc.)
Hospital / laboratory technicians
Hospital ITs

My English-Chinese and Chinese-English translation experience also covers various document types across the market research and consumer sectors:

• Medical and consumer research materials (screeners, discussion guides, questionnaires, stimuli, etc.)
• Medical and consumer product profiles
• Consumer advertising (food, cosmetics, real estate, etc.)
• Literature (poems, proses, etc.)

November 2014 – April 2015: Simpson Carpenter Ltd, London, UK

October 2012 – November 2014: Purdie Pascoe Ltd, London, UK

October 2011 – September 2012: Holden Pearmain Research Ltd, Weybridge, UK

August 2006 – October 2011: Brand Health International, Hertfordshire, UK