Weiwei Yang

Wei Insight

UK based Mandarin speaking researcher and translator

Services

  • UK and international moderating (IDIs, tele-depths, focus groups and CATIs – conducted in English or Chinese) and project management Happy to consider travelling outside the UK
  • Document writing (screeners, discussion guides, questionnaires, reports, etc.) in English or Chinese
  • Content analysis (English to English, Chinese to English and English to Chinese)
  • Transcription (English to English, Chinese to English and English to Chinese)
  • Translation and proofreading (discussion guides, questionnaires, answers to open-ended survey questions, etc.)
  • Coding and link checking (English and Chinese)

 


Speciality

My market research experience cover a wide range of industries and sectors, including:

  • ​Pharmaceuticals (prescriptions, nutraceuticals, veterinary medicines, etc.) across various therapy areas*
  • Medical devices (implantable devices, surgical equipment, diagnostics, etc.)
  • FMCG
  • B2B
  • Public service

*Cardiology, Dermatology, Endocrinology, Gastroenterology, Gynaecology, Haematology, Neurology, Oncology, Ophthalmology, Oral health, Paediatrics, Psychiatry, Pulmonology, Urology, Vaccines

I have extensive experience interviewing different respondent types, including:

Physicians (PCPs and specialists)
Surgeons
Dentists 
and hygienists
Nurses
 (practice nurses and nurse specialists)
Patients and carers
Payors
 (pharmacists, hospital administrators, etc.)
Hospital / laboratory technicians
Hospital ITs

My English-Chinese and Chinese-English translation experience also covers various document types across the market research and consumer sectors:

  • Medical and consumer research materials (screeners, discussion guides, questionnaires, stimuli, etc.)
  • Medical and consumer product profiles
  • Consumer advertising (food, cosmetics, real estate, etc.)
  • Literature (poems, proses, etc.)

Background

November 2014 – April 2015: Simpson Carpenter Ltd, London, UK

October 2012 – November 2014: Purdie Pascoe Ltd, London, UK

October 2011 – September 2012: Holden Pearmain Research Ltd, Weybridge, UK

August 2006 – October 2011: Brand Health International, Hertfordshire, UK


Sectors

  • Business to business
  • Government, social research, education
  • Pharmaceuticals & Healthcare

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • International
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Specialist techniques
  • Transcription & Translation