Insight Track offers the full suite of market research techniques and related evidence-based marketing consultancy to enable clients to make well-informed decisions, develop impactful marketing/strategic plans and optimise customer loyalty and satisfaction.
We have a particular specialism in qualitative research, with a passion to understand the ‘why’ and the ‘how’ behind behaviours, attitudes and perceptions; and a strong belief in the enduring value of human interactions, conversations and listening to reveal insight and hidden value.
Our services are frequently used in:
- Marketing campaign evaluation
- New product development and proof-of-concept
- Advertising concept development
- Customer satisfaction
- Employee feedback
- Brand tracking and management
- Public consultations
- Strategic planning
- Market segmentation and SWOT analyses
We have all the ‘tickets’ you might expect with respect to Chartered Institute of Marketing (MCIM), Market Research Society (CMRS) and Association of Qualitative Research (MAQR); and an extensive network of associates to craft tailored and cost-effective solutions to every brief founded on consideration of objectives and audience.
With backgrounds in both agency and client-side marketing and research, we are familiar with the pressures and expectations from all perspectives, and have extensive experience of working in multi-partner collaborations, frequently in support of marketing/creative/design agencies working with their clients.