…sub-conscious mind of the research subject. In a commercial context the purpose of qualitative research is to help the marketer: maximise brand relevance and impact create marketing communications that resonate…
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Commissioning qualitative research
…to undermine research quality and, ultimately, waste clients’ money. And the bad habits often emanate from clients themselves! This Guide looks at the common problems that arise in commissioning qualitative…
A quiet earthquake: Open Banking in the UK
Open Banking came into force in the UK in January this year. On my 40th birthday, as it happens. Much like my own milestone, Open Banking was widely spoken about…
Consumer Closeness – how to involve the client in research
…non directed way (unlike traditional research which asks more pointed questions). Part of the ethnographic school of research techniques, consumer immersion is often supplemented by other things such as storytelling,…
International Research: Trends, challenges, and opportunities – An ICG expert panel discussion
…ICG international research experts, Muriel Esposito, Nicky Fraser, Rebecca Harrison and Nicolas Kayser, to lead a panel discussion, using stories/real life examples, to illustrate the following about the international landscape……
RECORDING: International Research, Trends, Challenges and Opportunities: A ICG Expert Panel Discussion
…ICG international research experts, Muriel Esposito, Nicky Fraser, Rebecca Harrison and Nicolas Kayser, to lead a panel discussion, using stories/real life examples, to illustrate the following about the international landscape……
Mailmerging into Outlook
…a space enclosed Select the next cell you want to combine and press enter. An example formula might be =A2&”; “&B2 (you’d get something like fred@research.co.uk; freda@research.co.uk) If you are…
Startup hiccups – things you wish you had known when you first set up your business
…are in safe hands just by providing a good competitive cost to win projects, initial good feasibility assessment, accurate feedback to clients, fluid communication on the process and finally high quality…
Go-to-Market Success Finding & understanding available information to accelerate growth
…me for a free discussion on what you might be considering in any future journey to a new sector and country. Click below to download full article https://www.insightengineers.co.uk/market-entry-and-go-to-market-success Jeff Deighton;…
Using behavioural science to turn shoppers into buyers
…there is always a goal to be met: make it relevant And finally, they are more likely to take action if given a little nudge: make it happen iona@tracerinsights.com www.tracerinsights.com…
How does culture affect international business?
…Communication Communication plays an important role in international business, and sometimes effective communication can be the difference between succeeding or failing in a new market. Effective communication is particularly important…
Dispelling the myth: Online qual is NOT quicker and cheaper than face to face
…and faster, whether that be buying music, getting a taxi or even commissioning an online quant study. However, when it comes to online qualitative research this is simply not the…