…Interest leads to involvement and listening is the height of involvement. Open questions allow others to speak freely – ‘where did you get those glasses?’ Clarifying questions lets others know you’re…
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Research & Analytics tools directory
…with this include … free and low cost ways to analyse web, search, social and e-commence data smartphone qual and ethnography apps for fast contextual insights automated survey-based tools to…
Corona Virus – Impact On Consumption in China
…https://medium.com/swlh/tech-in-the-time-of-corona-virus-d19711fd5367 *6 https://www.scmp.com/economy/china-economy/article/3052891/coronaviruschinas-consumers-will-not-rescue-economy-when *7 https://www.portada-online.com/tag/retail-marketing/ *8 https://www.techinasia.com/chinas-ecommerce-robots-delivery *9 https://jingdaily.com/the-virus-crisis-forces-retailers-to-think-omnichannel/ *10 https://www.scmp.com/business/companies/article/3048819/chinas-us23trillion-property-sector-tries-out-vr-amid *11 https://jingdaily.com/consumer-sentiment-will-define-a-post-coronavirus-china/ *12 https://www.kantar.com/Inspiration/Coronavirus/Measuring-the-impact-of-thecoronavirus-on-Chinas-consumption *13 https://www.scmp.com/economy/china-economy/article/3052891/coronavirus-chinas-consumerswill-not-rescue-economy-when *14https://www.kantar.com/Inspiration/Coronavirus/Measuring-the-impact-of-thecoronavirus-on-Chinas-consumption *15 https://jingdaily.com/consumer-sentiment-will-define-a-post-coronavirus-china/ *16 https://www.kantar.com/Inspiration/Coronavirus/Measuring-the-impact-of-thecoronavirus-on-Chinas-consumption *17 https://www.marketing-interactive.com/study-subscription-service-usage-inchina-beats-out-us-uk * 18 https://www.theguardian.com/commentisfree/2020/feb/25/coronaviruslockdown-chinese-social-media-laughter-anger *19 https://jingdaily.com/made-in-italy-luxury-brands-halt-production/ *20…
Customer Insight as a tool for business growth
…to top multinationals. We are passionate about helping them see the value of and derive value from research. (m) 00 44 7971 797 568 (e) lindsey@freespiritconsulting.com (w) www.freespiritconsulting.com …
What about Cannabis? A deep dive into feelings and opinions of consumers from Netherlands, Spain and Thailand. A comparison of three very distinct cannabis markets
…and Markets February 2024 https://www.marketsandmarkets.com/Market-Reports/cannabis-market-201768301.html, ++++++++++++ About the research team: Henrique Savelsberg (https://theicg.co.uk/member/henrique-savelsberg/) is Dutch native with close to 25 years experience in developing/managing international market research studies, recently also…
What is the RoI on qualitative research?
…coming out of qualitative research to launch its hugely successful ‘BT Family’ campaign in the face of lukewarm Millward Brown pre-test results; when Aviva trusted the research that showed the potential of…
Getting in Touch with Touch
…with their kind permission. [i] https://www.marketingweek.com/2013/10/30/sensory-marketing-could-it-be-worth-100m-to-brands/?mm_5bfbcd7d4ec93=5bfbcd7d4ed38 [ii] https://www.mintel.com/press-centre/food-and-drink/mintel-announces-five-global-food-and-drink-trends-for-2018 [iii] Félix Viana, ACS Chem Neurosci. 2011 Jan 19; 2(1): 38–50, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3369707/ [iv] Thomas J.L. Van Rompay, Lisa-Marie Kramer, Daniel Saakes, The sweetest punch: Effects of…
Testing, TESTING! 5 tests for your online survey
…survey research project. Let’s explore five key tests you should conduct before fully launching your survey. 1) Question Test The importance of testing your questions cannot be overstated. Start by…
4 Key Reasons to Choose a Boutique Research Agency
…work with you to create a bespoke strategy that will take your business to new heights. Isla Cullingworth <isla@nailedonresearch.com> Home | Nailed On Research | Food & Drink Market Research…
8 intriguing glimpses into the minds and behaviors of GenZers and Millennials
…by secondary research with special attention paid to the following sources: Channel 4 – Beyond Z : The Real Truth About British Youth https://www.linkedin.com/events/beyondz-therealtruthaboutbritis6993156422842597376/comments/ PEW Research – “Connection, Creativity and…
Six challenges facing Market Research and Insights
…yet. For example, companies not using AI are still able to compete. Coming back to the issue of speed, I think the key developments will be those that facilitate faster…
Understanding your brand
…design of our projects, and sometimes we know that complexity can feel overwhelming. If you have different consumer segments, participating in different methods – it can feel like a cake…