…are an invaluable addition to the researcher’s toolkit. But when it comes to idea development research – that is to say, when using research as a means of exploring positioning…
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Embracing diversity: strategies for inclusive excellence in the workplace and research
…to the event’s success. What is Colour of Research? Colour of Research actively promotes the inclusion of ethnic professionals in the market research industry. Our goal is to provide support…
Qual 360 Editor’s Pick: Top Qualitative Research Blogs
…in London. Quester Blog (https://www.quester.com/blog) – A blog by Quester, a company which conducts qualitative research. Quester blogs about updates and issues on qualitative research and companies which conducts the same….
Customer Insight – Three key tips on choosing the right market research approach
…them by different sub-groups. The more complex ‘why, how, in what way’ type questions seek to get further under the skin of how people feel and behave, teasing out insights…
ASMR – how it can help you and how you can help it
…and social research. It works in association with others including the Market Research Society (MRS), the Association for Qualitative Research (AQR) and the Social Research Association (SRA). …
Five Reasons why Skype will become an essential tool in Qualititative Research
…who have the biggest budgets are the least likely to find time for market research. There has to be a compelling reason for senior people to come together for a…
Get Ready for the Future of Market Research: How Qualitative Insights are Game-Changers!
…for businesses to truly connect with their target audiences. It’s all about creating customer-focused strategies and driving innovation. Stefania Gogna, ICG member and Semiotician and Marketing Researcher https://theicg.co.uk/member/infostefaniagogna-com/ https://www.linkedin.com/in/stefaniagogna/…
The Perky Poet
… Let’s treasure every little mo Tarrah my lovelies, off I go! No More Comings (19th Feb) Written in response to Dominic Comings’ comments on the MR industry. Nanda…
Honest responses – managing client’s expectations
Scoping the issue: An Insight Manager at a big FMCG company has asked for qualitative research that gives more ‘honest responses’ when developiing brand communications ideas. In early-stage developmental research…
Putting HEART into your business
…and feelings to come to the surface as participants start to let their guard down. Not only are activities a lot more fun than answering direct questions, they also make…
RECORDING: Knowledge Share: Applied Colour Psychology for Brands and Comms
…– consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs Colour is a key element of brand and personal communication….
How to talk about health and diversity with ethnic minorities
…be naturally included in all research samples. In the health sector, there is a sensitivity about feeling targeted. Recently, I have seen many a debate in the research community about…