…research which needs examination from this point of view is national representation. Clients, especially international ones, will come to market research experts such as ourselves and request focus groups that…
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Knowledge Share: Using Microsoft Teams Interpretation for Qualitative Research
…linguistics skills by offering interpreting services tailored for the market research industry via the Across Lingo (www.acrosslingo.com) platform. Combining her expertise in qualitative research with her interpreting skills, Iris Griffiths…
Driving together the say-do gap in research
…communication modes) is the first step using multiple research inputs, including actual behaviour and feeding this back over time allows for behaviour to inform testimony, for more accurate insight. http://www.wardlemclean.co.uk/…
RECORDING: Applications of Behavioural Science to Quantitative Market Research
…detailed, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide Chris Harvey Chris Harvey is the Founder of Activate Research,…
ICG Training: Transforming Online Market Research using Gamification; The Science, Design Application, and Impact
…2023 Gamification Europe Conference. Links Instagram: @BettyAdamou X: @BettyAdamou Linked In: https://www.linkedin.com/in/bettyadamou/ Website: www.bettyadamou.com. Research Through Gaming website: www.researchthroughgaming.com Book companion website: www.gamesandgamification.com Buy the book online through the publishers’…
Social Media Intelligence as a Credible Research Method
…buzz. The Future of Research and Social Media Intelligence There are instances when I have only used social media intelligence but the more complex research projects have required multi-methods methodologies…
May The (Five) Force(s) Be With You…
…when developing a research brief for example, struggle to get to an aligned articulation of what business they’re in or who their key competitors are. I still have a vivid…
How online creative development research reduces bias
The ICG’s Tom Woodnutt of Feeling Mutual has recently written an article for Liveminds, global qualitative research company, looking at the benefits that online research can bring to creative development…
Books to teach people about research
…research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues The Handbook…
Inclusive Research Design: Why It Matters And Practical Hints And Tips
Article by ICG member Julie Ellison, Emerald Insights https://www.linkedin.com/in/julie-ellison-6a270964/ As a researcher with a personal interest in inclusive research, I have seen first-hand the challenges faced by people with disabilities….
MRS Insight Conference – Report
…ethnographic research to deliver a communication strategy with less drama and more human truth. Halfords: life’s journey by Alison Bainbridge, Zoe Nicolay and Benjamin Zoll changed the company’s focus from…
Why EdTech should be taken seriously
…companies that are already Unicorns (tech companies with a market value of USD 1 billion+) and believe over USD 3 billion to have been invested in these companies over the…