Getting Mini-Consumers with Maximum Opinions: Best Practices in Moderating with Kids & Teens
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Any one who knows a child knows that they are all unique with their own opinions. Not just mini consumers, kids and teens offer a great deal of opportunity for so many to learn about everything from toys and medicine to food and transportation.
Seasoned kid/teen research experts: Nicki Karet of UK’s Sherbert Research and Pam Goldfarb Liss of USA’s LitBrains-Igniting Ideas! will present some tricks of the trade in moderating with kids and teens for either online or IRL (in real life/in person), as well as offer their hard-earned ideals on creating age-appropriate approaches to ensure productive sessions where one can both have fun and uncover important learning objectives.
Pam is president/Big Brain at LitBrains – Igniting Ideas!, Inc. in the USA. With more than 25 years of experience in moderating with kids, teens and families on everything from inclusion, depression, allergies and diabetes to soda pop and macaroni and cheese; Pam loves their never-know-what’s-coming-next insights that come from this amazingly frank demographic. Pam works with many global giant consumer brands including Philips Avent, Bayer, Burger King, Coca Cola, General Mills, Nickelodeon/Paramount, Samsung and so many others. Pam is an avid presenter and teacher who loves to provide the industry with kid-ified know how. After having written the text book and taught ‘Moderating with Kids and Teens’ at RIVA Market Research Institute in Washington DC for more than a decade, Pam has recently started an online learning center called Mission Kid Possible powered by litbrains.com with live and on-demand courses on tools and techniques for moderating with kids and teens— it can be found at www.litbrains.com. She currently lives with her husband and Gen Z/Alpha cusper teen daughter in Minneapolis, Minnesota — a Midwestern city in the United States that is very cold.
Nicki is the founder and managing director of Sherbert Research in the UK. With more than 25 years of experience working with kids, teens and families; Nicki is passionate about working with kids, tweens, teens, mums and dads, mums-to-be, mums and toddlers, grandparents, teachers, special needs coo-ordinators, youth workers, kids experts, the list goes on. Nicki has been a part of many big brand marketing campaigns all around the world. She has a keen knowledge of kids and their unique views with a wonderful talent of getting them to not just answer but connect with the research. Nicki presents on moderating with kids, teens and families at many global events. Nicki currently lives in London, UK with her husband and two Gen Z children.
https://theicg.co.uk/member/pamlitbrains-com/
https://www.sherbertresearch.com/
https://theicg.co.uk/member/nicki-karet/