RECORDING OF: Lunch&Learn with QuestionPro (and 56 Degree Insight)

16 May 2023 | Lunch&Learns

ICG Lunch & Learn

In this lunch & learn session hosted by QuestionPro UK Managing Director Aseem Badshah, we’ll be joined by Jim Eccleston and Duncan Stewart, Managing Partners at 56 Degree Insight from Edinburgh. Discover how independent consultancies/agencies should approach thinking about investing in a research tech stack to help power their business. Since Covid there’s been a major shift towards digitisation and self-service infrastructure, we’ll learn from 56 Degree Insight’s journey and discover how an iterative process can help scale your customer success.

Why should you attend this Lunch&Learn?

  • Investing in your own research tech stack can help win more business
  • Avoid being restricted by your clients’ infrastructure
  • Create new opportunities to run regular tracking studies for your customers
  • Build an asset to help differentiate yourself from other consultancies/agencies
  • Criteria to assess your tech & innovation development requirements.

About QuestionPro

Founded in 2006, QuestionPro offers a fully integrated online platform that includes surveys, research & insights, customer experience (CX) and employee engagement software. Our clientele ranges from independent businesses to Fortune 100 companies, who rely on us for insights about customers, employees, and the marketplace. With offices in the UK (headquartered in London), USA, Germany, Mexico, the UAE and India, our customers have 24/7 access to highly trained support specialists and engineers.

Our speakers

Aseem Badshah – Managing Director, QuestionPro (UK, Ireland, South Africa, Canada & Japan)

Aseem Badshah first cut his teeth in the start-up scene of the US. Prior to joining QuestionPro UK in 2019, he was renowned for his entrepreneurial spirit. As Founder & CEO of Socedo in Seattle he led the web application specialising in lead generation to a funding of $2.5 million with a roster of clients including Microsoft, Lenovo and Google. Aseem was also Founder & CEO of the full-service marketing and lead generation agency Uptown Treehouse in LA for 9 years. His wealth of experience in sales, marketing and leadership is driving QuestionPro’s strategy in the UK and beyond.

Jim Eccleston – Managing Partner, 56 Degree Insight

Jim Eccleston was a Senior Director in the world’s largest custom market research group at Kantar for over 20 years.  He was with the company as it expanded from its Infratest Burke and NFO roots to become TNS and now Kantar. Latterly, along with 56 Degree Insight partner Duncan Stewart, he headed up the group’s Scottish office in Edinburgh.

Duncan Stewart – Managing Partner, 56 Degree Insight

Duncan started his 25 years career in insights working in market research within the tourism sector, firstly at the Scottish Tourist Board and then at Yorkshire Tourist Board.  He moved ‘agency side’ when he joined Scotland’s leading market research company System Three and remained with the company as it expanded and rebranded to become Infratest Burke, NFO, TNS and most recently Kantar. Latterly he and 56 Degree Insight partner Jim Eccleston managed the group’s office in Edinburgh.

Further links
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