The Field Division at PlusFour


Qualitative Fieldwork

THE FIELD DIVISION has a vastly experienced field management team - on average our supervisors have been with us for over 15 years and have a wide range of skills and topic experience.
With over 20 regional supervisors and more than 700 field interviewers, we offer extensive nationwide coverage. Our quality measures mean that we have a reputation for delivering high quality field research, to time, every time.
We offer a wide range of interview methods and locations . . .
you name it – we go there!

EXTENSIVE COVERAGE...
• Experienced regional supervisors overseeing a UK nationwide network
• Global coverage possible: multi-national coordination, with translation(s) as
required

B2B & CONSUMER SPECIALISTS...
• Experience in a variety of B2B & consumer audiences
• Experienced, skilled executive interviewers
• We reach the ‘hard to get’ people: directors, senior management,
key decision makers
• Day, evening & weekend capacity

SERVICES...
• All qualitative and quantitative methodologies + mixed methodologies available
• Focus group recruitment
• Face-to-face: on street, at location door-to-door/in home
• Hall tests/CLTs
• Workshops/consultation events
• Diary 'homework', online blogs etc.
• In store/exit interviews
• Event evaluation
• Car clinics
• CAPI Tablets
• Online set-up and survey hosting
• Mystery shopping

QUALITY...
• Experienced project management
• Experienced interviewers
• Thorough briefings
• Close control throughout (hands-on management from senior personnel)
• Random spot checks (supervisory call monitoring / listening)
• 10% quality control call backs
• Qualitative recruits are 100% pre-sreened prior to participation
• Data entry 100% double entered for quality control
• High quality, accurate deliverables
• Company Partner of the MRS (the MRS Freephone number is provided to members of the public as needed)
• Member of ESOMAR, The World Association of Research Professionals

We also have our own viewing facility The Qualitative Lab in Wimbledon which is an ideal venue for focus groups, workshops and IDI's.

We'd love to discuss your next field project, so please do get in touch!

ICG Member Discount
Login to see ICG Member Discount