BIG Forum Leeds: How research helps businesses make strategic decisions and reach their corporate goals

18 Feb 2020

On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work. However, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market...

ICG Online Evening Talk: Managing Cash and Government Schemes Available to Small Businesses

29 Jan 2020

Here’s the recording of online evening speaker event, presented by Business Mentor Brian Woolrich  About Brian Brian has over thirty years business experience, having grown a number of businesses and led large teams of colleagues. He has worked with literally...

Go-to-Market Success Finding & understanding available information to accelerate growth

14 Jan 2020

By ICG member Jeff Deighton, Insight Engineers Introduction Many organizations have a directive and need to plan to grow but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in...

The ABC of LinkedIn

08 Jan 2020

Following on from her very successful talk at our September 2019 AGM, Chantal Cornelius of Apple Tree Marketing recorded a summary of her points for us to refer back to. Listen (20 mins) to remind yourselves about what you really need to do with your LinkedIn page to...

Can intelligent writing be artificial?

21 Nov 2019

Blog written by ICG member Carol Raithatha How would you feel if you found out your favourite novel had been written by an algorithm and not a human as you had naively believed? Does the writing lose its emotional impact and meaning? Where in the writer to reader...