qual

Research Knowledge

The scourge of Market Research Groupies and what we can do filter out frauds

Posted on 18 November 2020

Deanne Gold, Director, iPoint Research and ICG member I‘ve been recruiting participants for the market research industry for over 17 years and during that time, many things have drastically changed....

Webinars

Online Qual – Best Practice

Posted on 5 October 2020

ICG members Deborah Simmons and Tom Woodnutt presented some best practice tips for conducting online qual at a webinar in March 2020, just as Covid-19 lockdown began. Recordings can be...

Research Knowledge

The Skills And Attributes Required To Be A Great Qualitative Researcher

Posted on 18 November 2019

By ICG member Jeremy Braune. The purpose of this article To be honest, there are already lots of articles out there that explore what it takes to be a great...