Practical Tips, Research Knowledge
Automating Qual coding & analysis: Tools
Posted on 24 January 2021
A summary of responses to a recent egroup request by Geoff Fitzgerald - many thanks to Geoff for preparing this I think the initial premis of trying to find any...
Research Knowledge
The scourge of Market Research Groupies and what we can do filter out frauds
Posted on 18 November 2020
Deanne Gold, Director, iPoint Research and ICG member I‘ve been recruiting participants for the market research industry for over 17 years and during that time, many things have drastically changed....
Webinars
Online Qual – Best Practice
Posted on 5 October 2020
ICG members Deborah Simmons and Tom Woodnutt presented some best practice tips for conducting online qual at a webinar in March 2020, just as Covid-19 lockdown began. Recordings can be...
Research Knowledge
The Skills And Attributes Required To Be A Great Qualitative Researcher
Posted on 18 November 2019
By ICG member Jeremy Braune. The purpose of this article To be honest, there are already lots of articles out there that explore what it takes to be a great...