qualitative

Research Knowledge

The scourge of Market Research Groupies and what we can do filter out frauds

Posted on 18 November 2020

Deanne Gold, Director, iPoint Research and ICG member I‘ve been recruiting participants for the market research industry for over 17 years and during that time, many things have drastically changed....

Research Knowledge

Year In The Life

Posted on 28 July 2020

ICG member Kath Rhodes and her business partner Ambreen Aziz, present the website of their 2017 self-funded project which involved 1000s of hours spent exploring a year in the life...

Research Knowledge

The Skills And Attributes Required To Be A Great Qualitative Researcher

Posted on 18 November 2019

By ICG member Jeremy Braune. The purpose of this article To be honest, there are already lots of articles out there that explore what it takes to be a great...