Specialises in analysis, reporting and desk research support, primarily for agencies and freelancers. Can cover both qual and quant research, and has very broad sector experience. 30 years + experience in client and agency insight roles.
- Analysis and reporting for qual and quant projects
- Bulletin board analysis
- Desk research/market intelligence
- Competitor analysis
- Report writing
- Depth interviews/focus groups
- Project management
- Full project management or ad hoc support
I have worked for over 30 years in marketing and research roles, including positions at BP Oil, Nissan Europe and Millward Brown which means that I have a very broad experience of methodologies and categories.
For much of my freelance career I have worked with agencies and clients to help out when they need an extra pair of hands. I am particularly adept at reporting and analysis and drawing the key findings out of large amounts of data, making me perfect if you suddenly find yourself short of resource with several project landing simultaneously or overwhelmed by the output from a large bulletin board survey . I also regularly undertake desk research projects looking at new market potential, competitor analysis or consumer behaviour and trends.
This experience means that I am used to getting to grips with new subjects quickly and am flexible in working with the tools and styles adopted by other companies. It also means I am able to bring the best of what I learn from other companies to my own work