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Managing Director, Ignite Qualitative Research Consultancy, China


1999:  Qualitative Research Director at Movement, London.

2007:  Strategic Planner at JWT, Shanghai

2010:  Managing Director at Ignite Qualitative Research, Shanghai


• UK-trained Qualitative Researcher with 25 years' experience in Market Research and Communications Planning

• Based in Shanghai, China for over 15 years

• One of the few researchers in China that 'gets' qualitative research.  All findings carefully analysed and thoughtfully interpreted

• Adept at identifying and explaining cultural, attitudinal and behavioural differences in terms that make sense to overseas clients

• Clients include Unilever, Kellogg's and Edrington, as well as specialist enterprises and overseas research agencies