Overview
1999: Qualitative Research Director at Movement, London.
2007: Strategic Planner at JWT, Shanghai
2010: Managing Director at Ignite Qualitative Research, Shanghai
Services
• UK-trained Qualitative Researcher with 25 years' experience in Market Research and Communications Planning
• Based in Shanghai, China for over 15 years
• One of the few researchers in China that 'gets' qualitative research. All findings carefully analysed and thoughtfully interpreted
• Adept at identifying and explaining cultural, attitudinal and behavioural differences in terms that make sense to overseas clients
• Clients include Unilever, Kellogg's and Edrington, as well as specialist enterprises and overseas research agencies