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Owner/Director, Segal Insight Ltd


I am a marketing and media insight professional with experience of global brands across a wide range of business sectors.  


•Customer insight strategy

•Market analysis and sizing

•Implementation of net promoter score and voice of the customer programmes

•Integration of research and crm/business intelligence systems

•Due diligence research

•New product development

•Customer experience management

•Pricing research

•Training and development


My expertise is in customer insight, brand and value positioning, new product development and integrating research and crm technology, to enable businesses to win, retain and grow customers.

My practice is based on using the interpretive power of research-based insight to understand customer and market behaviour to help businesses achieve their objectives.