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Qualitative Research Director


Freelance Qualitative Research Director with 17 years' experience working for major London based research agencies.
Experienced German / English moderator, with a specialism in B2B and Tech


Moderation in English and German - depths, groups, immersions, online boards / groups / communities

Insight led and visual reporting

Broad research expertise - from market understanding to innovation

Specialism in B2B (including C-Suite) and technology research for leading brands (telecoms, tech manufacturers, cloud providers, IT service and solution providers, industrial and logistics). Also at home with financial and consumer qualitative research


I've learnt the ropes of international qualitative research working for various London based agencies

  • RS Consulting / Breaking Blue London (2006 - 2013): Qualitative Research Consultant
  • GfK London (2013 - March 2016): Qualitative Research Director

Since going freelance, I mostly support other research agencies and freelancers across the UK and Europe by becoming part of their project team or conducting fieldwork / entire projects for them independently.

I divide my time between my native Germany and the UK, which gives me the unique opportunity to keep up to date with both markets and contrast them.