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Truth be Gold Behavioural Insight


We are experts in Psychometric, Biometric, Neurometric Techniques, and Traditional research approaches and have been perfecting our protocols over the last 25 years.

We have extensive experience working with clients in the hospitality, food & beverage, retail, financial services and automotive sectors.


A range of implicit techniques, that uncover consumers' feelings, associations, and attitudes.
The study of subconscious processes related to attention, cognition, emotion and physiological arousal.
The most hardcore range of research techniques gathers data directly from the brain.
Qualitative and quantitative techniques, that have been used for the last 50+ years to gather explicit feedback from consumers.


Emma Woodley, the Founder of Truth be Gold, has spent her 25+ year career working client-side and as a consultant on some of the biggest brands in the world, using consumer insight, strategy and innovation to drive them to even greater heights. She is passionate about understanding people, creativity, and strategy and believes the best work happens when all three collide.

She is an expert in Behavioural Insight and has worked client-side on KFC, Pizza Hut, Taco Bell, Curry's, Dixons, PC World, Hallmark Cards and Booker Foodservice.

While traditional research is where Emma started her career, she is a pioneer of behavioural insight techniques and has perfected them globally for the last 20 years. These protocols have allowed her to access customers' subconscious minds to unlock deeper insight. As a result, she is an expert in Psychometric, Biometric and Neurometric Techniques and, of course, Traditional Research Tools.

While client-side, she led the insight function globally for Yum Brands based in Dallas, Texas, USA. As a result, she has gained valuable international experience and a long career working in the UK.