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Director, Little Wing


Little Wing is a qualitative research consultancy specialising in media, tech and social good research - founded in 2017 to enable me to work with people, brands and causes I admire and give them the dedication they deserve.


Audience understanding | Product & concept development | Brand strategy | Cultural insight | Thought leadership

Whether you want to understand people, culture, brand or product, Little Wing can design a bespoke piece of research that answers your questions and moves your thinking forwards.

A small consultancy created for the sheer love of it, Little Wing exists to help organisations better serve people and the planet. Working with Little Wing you'll get undivided attention on your business challenge, access to the wide range of experts in our network, an unswerving focus on impact, and a friendly, creative and empathetic approach to working.

Our projects fall mainly - but not exclusively - across media, tech and social good. Our clients span startups to world-famous brands - The Guardian, ITV, Mildreds restaurants and Hospital Rooms charity to name a few. We work for agencies, too - insight, strategy, creative, digital, marketing, branding.


Before Little Wing, I spent over ten years working in senior insight & strategy roles at agencies of all sizes. This exposed me to a huge range of clients, sectors, research methods and working styles.

I’ve poured the best of this experience into how I work now - combining research rigour and strategic thinking with creativity and empathy.