Overview

Agfora is a market research consultancy that has been providing bespoke research services and strategic advice for almost 20 years.
We provide qual and quant market research services for organisations operating in B2B and some of the trickier B2C sectors.

Services

Agfora is all about partnerships.

• We partner with our clients to fully understand their commercial challenges or business conundrums so we can design research solutions that deliver for them - Our slogan is ‘Insights for action’
• Agfora has developed long-lasting relationships with a close-knit team of talented, senior, freelance researchers (and friends) who work together on a regular basis
• We have established a network of skilled and experienced business partners who provide us with quality-assured recruitment and fieldwork services, DP and advanced analytics according to the requirements of the project.

The insights industry and the techniques we use for recruiting, capturing and analysing data are constantly evolving but our approaches are always based on sound market research principles that have stood the test of time.

Over the years we have gained considerable experience and expertise in researching a wide range of topics for both public and private sector clients and for other research agencies across many sectors including agriculture & food production, security, transport, human and animal health, building and construction, energy…

We pride ourselves on delivering sound insights, considered research recommendations and strategic advice.

About

Sally began her career as a graduate trainee at Research International (now Kantar), ‘cutting her teeth’ initially at RI in London before moving to France to become part of the RI team in Paris.

Keen to see things from the other side of the client/agency divide, Sally then joined Eurotunnel as Research Manager. Her role quickly evolved and expanded to include customer retention marketing (including managing the loyalty programme) -she ultimately became head of the CRM department (insights, retention marketing, brand and website, CRM systems (SAP)).

In 2006 Sally launched her own business in France providing market research consultancy services. Agfora* was founded in England in 2015 after returning to the UK. Sally has been an ICG member for many years and is the committee member responsible for the ICG’s highly rated Digital Academy Webinar Series.

*Agfora is a portmanteau for ‘agora’ (Greek for ‘gathering place or assembly’) and ‘forum’ (Latin for ‘a meeting or medium where ideas and views on a particular issue can be exchanged’)

In her free time Sally enjoys walking her dog and cycling in and around the beautiful city of Winchester where she is based.