Qualitative Insight Specialist
Over 15 years experience in market research.
I have particular experience in moderating focus groups and conducting depth interviews (B2B and B2C) across a variety of sectors.
I am able to offer a range of research services, including writing proposals, designing discussion guides, conducting depth interviews and group moderation, conducting desk research, analysis and report writing.
I started my market research career in 2000 as a graduate trainee at Research International (now TNS) in the Business Services Division. I then moved to ORC International to work within the Financial Services Division. At ORC, I progressed to Research Manager and specialised in qualititative research.
Whilst my children were very young, I took a break from full-time employment although I continued to work within the market research industry on a freelance basis. I also spent some time working as a SEN Teaching Assistant within a local secondary school and as a Teaching Assistant within a local primary school.
I returned to agency life for 18 months in 2015/16, working as a Research Manager at DJS Research Ltd, before branching out on my own again as a qualitative freelancer.