Overview

Full service quantitative market research consultancy - offering online, telephone, paper and face to face research. I've been working as a freelance consultant since 2015, formally as ACE Market Research but rebranding in 2025 as Questions Matter Ltd.

Services

Questions Matter Ltd is a full service quantitative market research consultancy - offering online, telephone, paper and face to face research.   With the help of my associates, I have access to a team of telephone interviewers and nationwide face to face field force.  The majority of my long standing clients are in print/web media, working with both consumer and B2B publishers.

Flexible in my approach, I'll happily work on just a small part of your research project or if you prefer then I'll happily run the whole project.

Prior to Questions Matter, I worked as a sole trader as ACE Market Research.  Before that I was Research Director at NSM Research, Oxford - a small independent agency serving media clients based mostly in London (1996-2015).

I started my career in research as a telephone interviewer at Public Attitude Surveys, High Wycombe in 1994.

About

I’m a numbers geek.   My love of maths started at primary school thanks to my teacher Miss Orchard. Her enthusiasm for the subject instilled me with a lifelong passion for numbers.   I love spotting patterns and trends whether that’s in a simple number puzzle or with a stack of data in a spreadsheet – give me a sudoku puzzle and I’m very happy!