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Bornäs Consulting


I'm an experienced qualitative researcher with almost 30 years of experience of both B2B and BCB, in most sectors, including FMCG, automotive, pharmaceutical, industry, banking, goverment, media/telecom etc.


I work within two different areas. The first is to help my clients generate insights, mainly to assure that the decision making is as accurate as possible in questions related to marketing and business development. Examples of common challenges are to:

  • better understand your market
  • better understand how clients regard your company and your brand/s
  • develop products and services that your clients want

The second area is to create organizations that are more creative and innovative. I’m not just talking about inventing new products or services, but also how to rethink how you are working and finding smarter ways to work with your clients and suppliers etc. which in turn can save money and time and not the least increase your competitiveness.

I work with all types of qualitative methods, both physical and digital. Even if I'm based in Sweden, I moderate in English and French as well.

I also conduct a lot of international studies and over the years, I've developed a large international network in most European countries, as well as in the US, Canada and Australia.


I'm very passionate about marketing research and always find it really interesting to dig into different areas and problems. I often hear that my level of commitment is much appreciated and therefore maintain long-term relations with my clients.

In my spare time I spend time with my family and friends. I love to travel, read, cook and to work out.


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