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Deep Blue Thinking


Deep Blue Thinking is a full service research agency. We run both quantitative and qualitative work both in the UK and overseas. I believe my client-side experience allows a unique point of view on how to drive action from research.


I've been working in the research industry for 30 years and of which nearly 20 were spent leading client-side Insight teams for nearly 20 years, working both in the UK and globally for Orange and then back in the UK for M&S, EE and The National Lottery.

Having led ABA Research as MD, I set up Deep Blue Thinking to work more closely with clients, using my experience working that side of the fence. I'm fascinated by what makes people tick and wanted to stay close to the research process.

I’m delighted to say that we have been nominated for the MRS Independent Consultants award twice in the past three years, being Highly Commended on both occasions.

All too often, agencies believe their job stops at the debrief. By understanding how Insight teams fit within the corporate world, I help businesses get more from their research spend by working directly with senior leadership teams.

But don't be mislead - my client-side background doesn't mean I don't like getting my hands dirty! I started out agency side with NOP, RDSi and Maritz and have built up a strong network of technology partners to help deliver insight in creative ways.


I live in St Albans with my wife, two kids and our dog, Dexter.

I've been working in the research industry for 30 years and am pleased to have been made a Fellow of the Market Research Society.

There are big clues to my life outside work in my company name. I'm passionate about the ocean and have been pleased to be able to support organisations such as The Manta Trust and Coral Vita since setting up Deep Blue Thinking.

The other blue in my life is football-related. A life-long Chelsea fan, I'm always up for a chat about the Blues!