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I help brands to achieve commercial growth through better and closer customer connection


Primarily qualitative full service rsearch


I excel at insightful, strategic thinking and analysis.

Creation and delivery of presentations and outputs which have impact.

Quick turnaround with no compromise on quality

Key areas of expertise: proposition development, advertising development and refinement, customer closeness, deep dives into consumer types, behaviour change, shopping behaviour.


20yrs qualitative experience, gained at a number of agencies.

I was a founder /Director of Claro for 7 years, a small qualitative agency.

I then went on to set up Vine, where I enjoy working independently or in conjunction with other senior consultants as relevant.

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