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Insight Director, Lemonaid Research Ltd
Overview
I'm a passionate and curious Qualitative Research Director with almost 20 years of industry experience. I love collaborating with brands and research agencies to solve problems and deliver quality consumer insight.
Services
I'm highly experienced across sectors including food and drink, health and wellbeing, media and entertainment, hospitality, retail, fashion, beauty and FMCG.
I regularly run projects focusing on consumer immersion, NPD, creative development, brand strategy, customer experience, and category understanding.
I'm skilled in all qualitative methodologies, both online and IRL.
About
I’m a Qualitative Research Director with almost 20 years of experience working in human insight within award-winning research agencies and as an independent consultant.
I'm primarily a researcher and facilitator and have a BSc in Psychology. I’m comfortable speaking to people of all ages and from all walks of life, using digital and IRL methods.
I have a particular passion for wellbeing. I love helping brands in the wellbeing space better understand the needs of their customers, as well as working to empower individuals to optimise their own wellbeing, via courses and interventions that inspire positive action. My love of wellbeing prompted me to train as a pilates teacher in 2009, as well as to intern at Women's Fitness magazine.
Whether you are a brand with a research brief that needs tackling or a research agency looking for a safe pair of hands, I’ve got the skills to make your project a success.
