Focused on shopper and retail insights, inspired by behavioural science... limited by nothing, we deliver insights that make a difference for our clients. Working independently or in collaboration with others across a wide spectrum of sectors, categories and markets.
I’ve spent most of my career focusing on retail and shopper insights. Prior to setting up Tracer, I was a Director at Shoppercentric and before that as Global Lead, Channel Management at Research International.
I’m respected by colleagues and clients alike for my tenacity, rigour and an unfailing willingness to challenge norms in order to get the best results. I’m a real 360° thinker… no stone is left unturned as I look for the business changing insight that makes every project worth the effort.
In my spare time, I like to read, do jigsaws and am currently learning how to work the garden without killing off 90% of its resident plants... and the last couple of years have got me hooked on box sets (sadly!). I am a hot and cold 'gym bunny'... of the 6 months on / 6 months off variety - but enjoy it immensely when I get into the habit. A mum of one - my beautiful 20 year old girl... and Welsh through and through, borne and bred in North Wales with Welsh being my first language.