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MD, AP Research


We help you to better understand your audience, so that you can make more informed and effective strategic decisions. We do this in many ways: Each project is unique, designed to meet your challenge.


Qualitative research, digital ethnography, ethnography, workshops, co-creation

Quantitative research, and mixed methods

Full service





Reporting and analysis




I have over 25 years' experience.  15 years at Ipsos MORI where I got a good ground in quantitative and qualitative research, mixed methods, led and developed MORI's qualitative offering, also headed up different specialist business areas including Young People and Families, and Crime and Justice.

My experience incorporates a wide range of techniques, disciplines and ability to access and engage with a broad spectrum of people, from business leaders to prisoners, and everything between.  This includes:

  • Comms research, private and public sector / social research, media, sport, crime and justice, education, families
  • Consumer research, children and young people, families, SMEs, stakeholders
  • Qualitative including online, ethnography, deliberative methodologies, online, communities, dial testing
  • Quantitative including international


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