Overview

Getting beyond the obvious, finding the insights that make effective solutions that make the difference.
Combining social and market research approaches - using creative research solutions often with the seldom heard.
ICG Diversity, MRS EDI Board, Social Equity Group

Services

Over 20 years experience incorporates a wide range of techniques, disciplines and ability to access and engage with a broad spectrum of people, from business leaders to prisoners, and everything between.

Qualitative research, digital ethnography, ethnography, workshops, co-creation, online communities, public dialogue

Quantitative research, and mixed methods

Full service

Freelancer

Training

Consultancy

Moderation

Reporting and analysis

About

I have over 25 years' experience.  15 years at Ipsos MORI where I got a good ground in quantitative and qualitative research, mixed methods, led and developed MORI's qualitative offering, also headed up different specialist business areas including Young People and Families, and Crime and Justice.

On the ICG Committee, leading on diversity and inclusion.

Member of the MRS EDI Board

Co-Chair of the Social Equity Group

Member of the ICG, AQR.

My experience incorporates a wide range of techniques, disciplines and ability to access and engage with a broad spectrum of people, from business leaders to prisoners, and everything between.  This includes:

• Comms research, private and public sector / social research, media, sport, crime and justice, education, families
• Consumer research, children and young people, families, SMEs, stakeholders
• Qualitative including online, ethnography, deliberative methodologies, online, communities, dial testing
• Quantitative including international