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Qualitative Specialist


30 years of expert qual experience across numerous continents, categories, approaches and audiences, now based in Australia.

Perennially curious and love to explore new things - I always think I've worked across every possible category... beyond the more traditional comms, finance, FMCG, Pharma and kids, less common projects have ranged from forklift trucks to Botox,  I love when something new comes around!

Regularly presents training sessions on qual for The Research Society, and work as a trusted partner with leading brand, research, and communications agencies across the globe.

Always happy to chat about ways that we might work together, or just bounce ideas around.

Drop me a line!


After initial training in London under Wendy Gordon at The Research Business International, I specialised in youth for a few years then headed over to Sydney for a working holiday that never ended!

Always curious about what makes people tick, a Masters degree in Social Behaviour at London School of Economics led to me learning about Qual and I knew I'd found my vocation...

Its been a great career that has quite literally taken me all around the world, and I can't imagine ever having had enough of it..



Contact details

27 Ross Street
NSW 2111

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