Qual - Specialising in Kids, Youth & Family, Consumer & Educ
I have over 15 years of agency research experience and fully understand the value of a good freelancer. Working at Director level I have a wealth of knowledge and experience which has equipped me with the necessary skills to provide a responsive, relevant and professional research resource for my clients.
I am highly experienced in a vast range of qualitative research methodologies having worked with a strong mix of organisations, retailers, brands and public sector services.
Support can be provided in just one element of a project such as set up or moderation, through to full service project management, analysis and reporting.
I offer an extremely flexible, reliable and high quality service.
Over the past 5 years I have specialised in the child, youth and family research market, managing a huge range of qualitative projects including international studies.
I also have a vast amount of experience within the consumer (retail & FMCG) market and public sector, with an array of audience types including medical professionals, teachers and businesses.
I am highly experienced in all qualitative methodologies including;
- Groups, workshops, depths (individual, paired, triads, telephone), intercepts, accompanied visits, ethnography and observations
- Designing, setting up, recruiting, managing and the moderation of online qualitative communities.
Some of my areas of specialism include;
- Concept/product/pack & communications development and testing
- Customer experience; decision making processes and customer journeys
- Usage and attitudinal studies
- Media usage & attitudes.
Director Platypus Research 2011 – 2016
Over the past 5 years I have specialised in the child, youth and family research market, managing a huge range of qualitative projects including international studies. I worked on some really exciting projects such as; a global product development strategy for a kids ice cream portfolio, expanding an adult news magazine brand into the kids’ market, development of a licensed kids ready meals range, understanding media consumption of young people & development of a kids’ lunch box product from concept to launch.
Associate Director Quaestor / Optimisa 2003 – 2010
I worked in the consumer (retail & FMCG) team, with an array of brands and audience types. Projects included; greeting card U&A, development and testing of a new paint range, review of a home shopping loyalty programme & a brand review for a hotel chain.
Senior Research Manager RBA Research 2000 – 2003
My key focus was public sector clients and stakeholders such as teachers, medical professionals, students and employers. Projects included; managing citizens panels for Warwickshire & Ealing Councils, understanding the drinking behaviour of women in Barnsley, exploring university decision making & improving council services.