Overview

I am a qualitative research specialist with over 25 years’ experience, working extensively across retail, FMCG, education, and the public sector. I strive to uncover meaningful insight and deliver clear, actionable recommendations.

Services

For the past ten years I've worked as a freelance consultant, delivering insight and supporting research agencies and clients with clear, actionable recommendations.

My experience has equipped me with the skills to provide a responsive, relevant and professional research resource for every client I work with.

I'm highly experienced in a wide range of qualitative research methodologies, including in-person and online focus groups, depth interviews, ethnography, intercepts, accompanied visits and online communities.

I offer flexible support across all stages of qualitative projects, including project set-up, management, recruitment, fieldwork, analysis, reporting, and debriefing. Whether you need full project delivery or targeted support at specific stages, I adapt to what works best for you and the project.

About

Before embarking on life as a freelancer, I spent five years at Platypus Research, an agency specialising in research with young people and their influencers. Prior to that, during my time at Optimisa & RBA Research I worked across both consumer and public sector research teams, building a strong foundation in a wide range of qualitative approaches and audiences.

I have worked extensively within the retail and FMCG sectors, covering a broad spectrum of project types including concept and product development, packaging optimisation, usage and behaviour studies, and consumer experience and journey work. My clients have included Poundstretcher, Kerry Foods, Mars, Unilever, Tommee Tippee and Kellogg’s.

Alongside this, I have significant experience within the education sector. My work has spanned teacher recruitment and retention, understanding student experiences and behaviours, recruitment campaign evaluation, and reviews of branding and communications such as course content, websites and research publications. I have partnered with organisations including The Student Room, the Medical Schools Council, Staffordshire University, the Department for Education, Young Enterprise.

Outside of work, I juggle my children's activities with my love of running and netball. I've completed several marathons, and also enjoy playing netball with my daughter in a local league.