Over 25+ years Senior Practitioner in Market Research and Marketing
A passionate and versatile Market Research professional with 25+ years progressive UK and International experience. A proven success record and specialism in conceptualising, establishing, managing and handling research.
Market research (Insights) planning, execution through to usage and implementation across the 360D Marcomms cycle
- Quantitative - Online, FtF, DI, CATI, and CAPI
- Customer Satisfaction
- Employee Engagement Surveys
- Feasibility Studies
- Mystery Shopping
- Retail Research and Planning
- Desk Research
- Qualitative - FG, IDI - DG, conducting interviews (online (Zoom, teams, gotomeeting, skype), to debrief, analysis, and interpretation). (Not FG/IDI recruitment)
Advisory specialist (in MR and Mktg) in Middle East Region.
From: proposal writing (based on a brief), to questionnaire design, to working with fieldwork team and managing, to tabulation, analysis, presentation, and interpretation
Marketing - Strategy, planning, execution - Social Media, Events, 360D, Fieldwork
Fluent speaker in Arabic.