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Senior Practitioner - Market Research and Marketing, PF3M Consultants


Over 25+ years Senior Practitioner in Market Research and Marketing

A passionate and versatile Market Research professional with 25+ years progressive UK and International experience. A proven success record and specialism in conceptualising, establishing, managing and handling research.


Market research (Insights) planning, execution through to usage and implementation across the 360D Marcomms cycle

  • Quantitative - Online, FtF, DI, CATI, and CAPI
    • Customer Satisfaction
    • Employee Engagement Surveys
    • Feasibility Studies
    • Mystery Shopping
    • Retail Research and Planning
    • Desk Research
  • Qualitative - FG, IDI - DG, conducting interviews (online (Zoom, teams, gotomeeting, skype), to debrief, analysis, and interpretation). (Not FG/IDI recruitment)

Advisory specialist (in MR and Mktg) in Middle East Region.

From: proposal writing (based on a brief), to questionnaire design, to working with fieldwork team and managing, to tabulation, analysis, presentation, and interpretation

Marketing - Strategy, planning, execution - Social Media, Events, 360D, Fieldwork

Fluent speaker in Arabic.