Overview

Over 25+ years Senior Practitioner in Market Research and Marketing

A passionate and versatile Market Research professional with 25+ years progressive UK and International experience. A proven success record and specialism in conceptualising, establishing, managing and handling research.

Services

Market research (Insights) planning, execution through to usage and implementation across the 360D Marcomms cycle

• Quantitative - Online, FtF, DI, CATI, and CAPI
  • Customer Satisfaction
  • Employee Engagement Surveys
  • Feasibility Studies
  • Mystery Shopping
  • Retail Research and Planning
  • Desk Research
• Qualitative - FG, IDI - DG, conducting interviews (online (Zoom, teams, gotomeeting, skype), to debrief, analysis, and interpretation). (Not FG/IDI recruitment)

Advisory specialist (in MR and Mktg) in Middle East Region.

From: proposal writing (based on a brief), to questionnaire design, to working with fieldwork team and managing, to tabulation, analysis, presentation, and interpretation

Marketing - Strategy, planning, execution - Social Media, Events, 360D, Fieldwork

Fluent speaker in Arabic.