Overview

True Insights

For the love of good research

True is a network of award-winning qualitative and quantitative research directors. We work across multiple sectors on projects that align with our values. Auras Award Winner 2018 and nominated again in 2024.

Services

Most of our work is full-service qualitative research, and we can work closely with trusted quantitative collaborators to deliver full-service research. We also collaborate with other agencies to provide fieldwork and analysis support on their projects, and training.

We have expertise in a wide range of traditional and online methodologies including:

• Focus groups, workshops, and in-depth interviews
• In-store ASTs, intercepts, and observations
• Online bulletin boards/ Asynchronous research
• Filmed ethnography

We enjoy providing support to research agencies and our end clients

Sectors include:

• Charities: British Red Cross, NSPCC, Battersea Dogs & Cats Home and Activity Alliance.
• FMCG: Philips, Coke Cola, and Del Monte.
• Broadcast, media and publishing: Sky, ITV, BritBox, Reuters Institute of Journalism at Oxford University and Penguin Random House.
• Government and regulatory bodies: the Women and Equality Unit, Houses of Parliament, the Ministry of Justice, and Ofcom.
• Financial and B2B: HSBC, Fidelity, Lloyds banking group and Nominet Registry.
• Automotive: Porsche, BMW, Mini, Nissan, MG Motors UK (EV/PHEV), and Polestar.

We enjoy working on these types of projects:

• Ad concept testing
• Communication strategies
• Brand Positioning/ Brand Refresh
• Legacy inspiration/ fundraising strategies/ campaigns
• Opportunity creation and ideation
• Innovation development
• NPD/ NSD
• Consumer/ supporter journeys
• Online content development

About

We specialise in sensitive research with children and young adults, and seldom-heard groups including racially minoritized people, LGBTQIA+, Disabled people, and people living with and affected by cancer.

PUBLISHED PAPERS, & CONFERENCES

• Kathryn services on the MRS Unlimited steering group as Chair of Webinars.
• Kathryn serves on the MRS EDI Changemaker of the Year Award judging panel.
• Co-led a creative thinking seminar at the Institute of Fundraising Conference in 2019
• Co-wrote published research on legacies at the Remember A Charity conference in 2019.
• Co-wrote Representation and Portrayal on BBC TV (published report) on behalf of Ofcom (2018) at Kantar Media.
• Contributed to two published reports in 2018 for the Reuters Institute Study of Journalism, relating to the future of news and the rise of WhatsApp with Kantar Media.
• Published paper - Channel 4’s delivery of the public service broadcast remit on behalf of Ofcom (2017) with Kantar
• Presented/ co-wrote a report on behalf of HSBC at a National Union of Students Conference (2009) whilst at GfK
• Presented a published paper at the MRS Annual Conference

A Market Research Society Company Partner/ Certified Member and MRS Industry Mentor.