An industry recognised (Auras) award winning qualitative researcher with multi-sector experience

Services

True Insights

For the love of good research

MRS Company Partner

• True Insights is a qualitative research consultancy (a network of research experts) led by Kathryn Hall - an industry recognised and (Auras) award-winning qualitative research professional
• We have expertise in face-to-face and online qualitative methodologies
• We are true explorers who develop deeper and closer connections using coaching centred techniques and tools to provide answers grounded in evidence without being constrained by it
• Most work is full-service qualitative research and other support can be provided including help with proposal writing, pitches, the design of research material, fieldwork, analysis and debrief output including presentations
• We also work with quantitative collaborators to deliver full-service research

We have expertise in a wide range of traditional and online methodologies including:

• Focus groups, workshops, and depth interviews
• In-store ASTs, intercepts, and observations
• Online bulletin boards/ asynchronous research

And also

• Filmed ethnography
• Car clinics
• Customer closeness workshops

We enjoy providing support to research agencies and our own end-clients

Sectors include:

• Charities/ not for profits including the British Red Cross, Battersea Dogs & Cats Home, Save the Children, Age UK, Macmillan, and more
• FMCG, Coke Cola, Del Monte, and more
• Advertising, briefing ad agencies on behalf of charities and FMCG clients
• Broadcast media, reviewing the BBC and Channel 4's PSB performance on behalf of Ofcom, and research for Sky, ITV, and BritBox
• Publishing including Penguin
• Government, including local councils, the Women and Equality Unit, Houses of Parliament, and Ministry of Justice
• Healthcare: various projects for regulatory bodies (TV access service user experience) and charities speaking to disabled people (with mild/ moderate/ severe congenital and acquired conditions), people living with cancer, and emotional, anxiety, and mental health issues.
• Regulatory bodies, including Ofcom (see published papers)
• Financial, including HSBC, Fidelity, and Lloyds banking group
• Automotive (including EV/ PHEVs) Porsche, BMW, Mini, Nissan, MG, and Polestar.

We enjoy working on these types of projects:

• Ad concept testing
• Communication strategies
• Elevator pitch
• Brand positioning/ refresh
• developing/ refocusing legacy/ fundraising strategies/ campaigns for charities
• Engaging and empowering younger supporters for charities
• Opportunity creation and ideation
• Innovation development
• New Product/ Service Development
• Packaging
• Consumer/ supporter/ applicant journeys

An office in Surrey and in the north of England.  Research can be conducted across the UK and overseas.

A Market Research Society Company Partner

Speciality

Multi-sector experience conducting qualitative research for a range of research agency clients and multi-sector end clients including charities, not-for-profit, health, government, FMCG, Ad & media, retail, financial, and automotive.

We particularly like working on projects that have a positive social impact and have particularly close links with the charities sector and Kathryn recently spoke at the Institute of Fundraising and published material Remember A Charity conference.

Specialist experience includes researching sensitive subjects with children, teens and young adults, elderly people, and minority groups including racially minoritised, LGBT, disabled people, and people living with cancer and also emotional, anxiety, and mental health issues.

Background

Before setting up True Insights I worked for large research agencies Kantar and GfK and smaller companies.  I've also freelanced successfully for 12 years for end clients, strategists, and research agencies.

I've gained a wide range of experience across multiple sectors including charities, health, not-for-profit, government, FMCG, Ad & media, retail, financial, and automotive.

PUBLISHED PAPERS, & CONFERENCES

• A Certified Member of the Market Research Society for many years
• Co-led a creative thinking seminar at the Institute of Fundraising Conference in 2019 and co-wrote published research on legacies at the Remember A Charity conference the same year with a previous agency.
• Co-wrote Representation and Portrayal on BBC TV published report on behalf of Ofcom (2018) whilst at Kantar
• Contributed to two published reports in 2018 for Reuters Institute Study of Journalism, relating to the future of news and the rise of WhatsApp with Kantar
• Published paper - Channel 4’s delivery of the public service broadcast remit on behalf of Ofcom (2017) with Kantar
• Presented/ co-wrote a report on behalf of HSBC at the National Union of Students Conference (2009) whilst at Gfk NOP
• Wrote a published report in 2003 for the Women & Equality Unit (previously part of the Cabinet Office) with GfK NOP
• Presented and published a paper at the 2001 Market Research Society Conference with the Community Fund (National Lottery Charities Board) with GfK NOP