Overview
True Insights
For the love of good research
True is a network of award-winning qualitative and quantitative research directors. We work across multiple sectors on projects that align with our values. Auras Award Winner 2018 and nominated again in 2024.
Services
Full-service qualitative research, working closely with trusted quantitative collaborators. We can also support other research agencies.
We have expertise in a wide range of traditional and online methodologies including:
- Focus groups, workshops, and in-depth interviews
- In-store ASTs, intercepts, and observations
- Online boards/ Asynchronous research
- Filmed ethnography
We enjoy providing support to research agencies and our end clients:
- Charities: British Red Cross, RSPB, NSPCC, Battersea Dogs & Cats Home and Activity Alliance.
- FMCG: Philips, Coke Cola, and Del Monte.
- Broadcast, media, Arts and publishing: Sky, ITV, BritBox, Reuters Institute of Journalism at Oxford University, Tate Britain and Penguin Random House.
- Public, Gov and regulatory: the Metropolitan Police, Women and Equality Unit, Houses of Parliament, the Ministry of Justice, and Ofcom.
- Financial and B2B: HSBC, Fidelity, Lloyds banking group and Nominet Registry.
- Automotive: Porsche, BMW, Mini, Nissan, MG Motors UK (EV/PHEV), and Polestar.
We enjoy working on these types of projects:
- Ad concept testing
- Communication strategies
- Brand Positioning/ Refresh
- Legacy inspiration/ fundraising strategies/ campaigns
- Opportunity creation and ideation
- Innovation development
- NPD/ NSD
- Consumer/ supporter journeys
- Online content development
About
We specialise in sensitive research with children and young adults, and seldom-heard groups including racially minoritized people, LGBTQIA+, Disabled people, and people living with and affected by cancer.
PUBLISHED PAPERS, & CONFERENCES
- Kathryn is Co-Chair of MRS Unlimited - a driving force for disability inclusive research.
- Kathryn is a MRS EDI Changemaker of the Year Award judge (since 2023).
- Co-led a creative thinking seminar at the Institute of Fundraising Conference in 2019
- Co-wrote published research on legacies at the Remember A Charity conference in 2019.
- Co-wrote Representation and Portrayal on BBC TV (published report) on behalf of Ofcom (2018) at Kantar Media.
- Contributed to two published reports in 2018 for the Reuters Institute Study of Journalism, relating to the future of news and the rise of WhatsApp with Kantar Media.
- Published paper - Channel 4’s delivery of the public service broadcast remit on behalf of Ofcom (2017) with Kantar
- Presented/ co-wrote a report on behalf of HSBC at a National Union of Students Conference (2009) whilst at GfK
- Presented a published paper at the MRS Annual Conference
A Market Research Society Company Partner/ Certified Member and MRS Industry Mentor.