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Director/ Founder, True Insights - For the love of good research


True Insights

For the love of good research

True Insights is a strategic insights consultancy (a network of research experts) led by Kathryn Hall - an industry-recognized and (Auras) award-winning qualitative research professional.


Most of our work is full-service qualitative research, and we can work closely with trusted quantitative collaborators to deliver full-service research. We also collaborate with other agencies to provide fieldwork and analysis support on their projects.

We have expertise in a wide range of traditional and online methodologies including:

  • Focus groups, workshops, and depth interviews
  • In-store ASTs, intercepts, and observations
  • Online bulletin boards/ asynchronous research
  • Filmed ethnography
  • Car clinics

We enjoy providing support to research agencies and our own end-clients

Sectors include:

  • Charities, British Red Cross, NSPCC, Battersea Dogs & Cats Home.
  • FMCG, Coke Cola, and Del Monte.
  • Broadcast media and publishing, Sky, ITV, BritBox, and Penguin Random House.
  • Government and regulatory bodies, the Women and Equality Unit, Houses of Parliament, the Ministry of Justice, and Ofcom.
  • Financial, HSBC, Fidelity, and Lloyds banking group
  • Automotive Porsche, BMW, Mini, Nissan, MG, and Polestar.

We enjoy working on these types of projects:

  • Ad concept testing
  • Communication strategies
  • Brand positioning/ Brand Refresh
  • Developing legacy/ fundraising strategies/ campaigns
  • Opportunity creation and ideation
  • Innovation development
  • NPD
  • Packaging
  • Consumer/ supporter journeys


We specialise in sensitive research with children and young adults, and seldom-heard groups including racially minoritized people, LGBTQ+, Disabled people, and people living with and affected by cancer.


  • A Certified Member of the Market Research Society for many years
  • Co-led a creative thinking seminar at the Institute of Fundraising Conference in 2019 and co-wrote published research on legacies at the Remember A Charity conference the same year with a previous agency.
  • Co-wrote Representation and Portrayal on BBC TV published report on behalf of Ofcom (2018) whilst at Kantar
  • Contributed to two published reports in 2018 for Reuters Institute Study of Journalism, relating to the future of news and the rise of WhatsApp with Kantar
  • Published paper - Channel 4’s delivery of the public service broadcast remit on behalf of Ofcom (2017) with Kantar
  • Presented/ co-wrote a report on behalf of HSBC at the National Union of Students Conference (2009) whilst at GfK NOP
  • Presented and published a paper at the 2001 Market Research Society Conference with the Community Fund (National Lottery Charities Board) with GfK NOP

A Market Research Society Company Partner and MRS Industry Mentor.