Overview
Expert moderation and full service qualitative research from a director level researcher with 25+ years experience … without the big agency prices.
A specialist in online qualitative methodologies I am respected for my commitment, flexibility, creativity, diligence and enthusiasm.
Services
I am a specialist full service qualitative researcher. Experienced and practical I love what I do and am respected for my integrity, creativity and insight.
I offer expert moderation, ethnography, co-creation and workshops from a director level researcher with 25+ years experience. I have done 1,000's of interviews.
Great communication, commitment to quality, flexibility and teamwork are at the heart of my approach. I take special care over every project to ensure the best possible research and to ensure accurate, actionable findings and your satisfaction.
Methods & Services
Qualitative Moderation
- Focus Groups, IDIs
- Online Groups, Online Depths, TDIs
- BBFGs,
- Usability Studies
- Product Testing
- Ethnography
- Workshops
- Co-Creation and Participative Methodologies
Services
- Research
- Analysis
- Consultancy
- Full service project management
- Development of Discussion Guides
- Full and Topline Reports
- Video Editing
Research Expertise
- Communications
- Brand Design and Positioning
- Technology
- NPD
- B2B
- Automotive and Car Clinics
- Finance
- Evaluation
- Health and Social Care
- Public sector and Social Policy
- Usability/UX and Web development
- Play testing, Early-Stage Testing
- TV and Radio programme development
- Education
- Third sector, not for profit
Target Audiences
- Young people
- Adults
- Older people/senior
- Hard to Reach/ Less Heard
- B2B
- C - suite
- HNW/UHNW
- Owner
- Health Professionals
- Public sector
- Third sector, Charity, Not for Profit
About
I started Matthew Minns Research Consultancy in 2009 to meet a need for high quality research without the big agency costs.
I am a highly experienced, versatile and expert qualitative researcher with over 27 years’ experience offering expert moderation, consultancy, ethnography, co-creation, and workshops and full service project management.
I have held directorships at leading research agencies before becoming an independent consultant 15 years ago.
I have conducted thousands of interviews ranging across many sectors and target audiences, from the homeless, at-risk and hard to reach through to UHNW individuals, political leaders, and C-suite leaders.
I work closely with a range of research agencies, businesses, and government departments and third sector organisations and have a particular interest in online methodologies, NPD, automotive, technology, digital media, B2B, communications, evaluation, social, health and policy.
Well-respected for my integrity, creativity, and deep insights I offer intelligent and searching research and analysis that delivers effective, genuine insights and clear recommendations. I have a proven ability to deliver on high profile, strategic projects and to present effectively to a range of audiences and stakeholder groups.
