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Director, Matthew Minns Research Consultancy


Expert moderation and full service qualitative research from a director level researcher with 25+ years experience … without the big agency prices.

A specialist in online qualitative methodologies I am respected for my commitment, flexibility, creativity, diligence and enthusiasm.


We are a specialist full service qualitative research agency.  Experienced and practical we love what we do.
We offer expert moderation, ethnography, co-creation and workshops from a director level researcher with 25+ years experience, working with you from start to finish.  We have done 1,000's of interviews.

Great communication, creativity, insight and a commitment to quality and working together are at the heart of our approach.  We take special care over every project to ensure the best possible research and to ensure accurate, actionable  findings and your satisfaction.

I work with you to understand your needs, expectations and with your customers, audience or community to discover what they think, understand their perspective and to deep insight.

Strategic and creative thinking follows from excellent research, great insight and years of experience.  I see the bigger picture to solve your problems.

Efficient, agile and flexible we can respond immediately to changing circumstances.   We won’t let you down.   We love what we do but are always pragmatic.


I started Matthew Minns Research Consultancy in 2009 to meet a need for high quality research without the big agency costs.

With 25+ years’ experience as a successful qualitative researcher and consultant I have worked at a director level for top agencies managing all aspects of research projects, winning new business and building relationships with clients.

I’ve researched a huge range of subjects from sex selection policy for the Human Fertilisation & Embryology Authority to Nike fitness applications for mobile devices. Run car clinics for Bugatti in France and evaluated BBC events in Swansea.  Developed campaigns to prevent pregnant smoking and helped Samsung create the future of mobile phones. Developed comms for banks and explored the future of autonomous cars.  Helped monetise TikTok and tested Labour policy.

I began my career in the BBC’s Audience Research Department (BARB) and have since held directorships at Kindle Research and Counterpoint Research before becoming an independent consultant.

As an independent researcher I now work closely with a range of research agencies, businesses and government departments.

Many of my projects focus on energy transition, NPD, UX, automotive, new technology, health, education, communications, evaluation and policy work within the education and social care sectors.