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Director, Matthew Minns Research Consultancy

Overview

Expert moderation and full service qualitative research from a director level researcher with 25+ years experience … without the big agency prices.

A specialist in online qualitative methodologies I am respected for my commitment, flexibility, creativity, diligence and enthusiasm.

Services

I am a specialist full service qualitative researcher.  Experienced and practical I love what I do and am respected for my integrity, creativity and insight.

I offer expert moderation, ethnography, co-creation and workshops from a director level researcher with 25+ years experience.  I have done 1,000's of interviews.

Great communication, commitment to quality, flexibility and teamwork are at the heart of my approach.  I take special care over every project to ensure the best possible research and to ensure accurate, actionable findings and your satisfaction.

Methods & Services

Qualitative Moderation

  • Focus Groups, IDIs
  • Online Groups, Online Depths, TDIs
  • BBFGs,
  • Usability Studies
  • Product Testing
  • Ethnography
  • Workshops
  • Co-Creation and Participative Methodologies

Services

  • Research
  • Analysis
  • Consultancy
  • Full service project management
  • Development of Discussion Guides
  • Full and Topline Reports
  • Video Editing

Research Expertise

  • Communications
  • Brand Design and Positioning
  • Technology
  • NPD
  • B2B
  • Automotive and Car Clinics
  • Finance
  • Evaluation
  • Health and Social Care
  • Public sector and Social Policy
  • Usability/UX and Web development
  • Play testing, Early-Stage Testing
  • TV and Radio programme development
  • Education
  • Third sector, not for profit

Target Audiences

  • Young people
  • Adults
  • Older people/senior
  • Hard to Reach/ Less Heard
  • B2B
  • C - suite
  • HNW/UHNW
  • Owner
  • Health Professionals
  • Public sector
  • Third sector, Charity, Not for Profit

About

I started Matthew Minns Research Consultancy in 2009 to meet a need for high quality research without the big agency costs.

I am a highly experienced, versatile and expert qualitative researcher with over 27 years’ experience offering expert  moderation, consultancy, ethnography, co-creation, and workshops and full service project management.

I have held directorships at leading research agencies before becoming an independent consultant 15 years ago.

I have conducted thousands of interviews ranging across many sectors and target audiences, from the homeless, at-risk and hard to reach through to UHNW individuals, political leaders, and C-suite leaders.

I work closely with a range of research agencies, businesses, and government departments and third sector organisations and have a particular interest in online methodologies, NPD, automotive, technology, digital media, B2B, communications, evaluation, social, health and policy.

Well-respected for my integrity, creativity, and deep insights I offer intelligent and searching research and analysis that delivers effective, genuine insights and clear recommendations.  I have a proven ability to deliver on high profile, strategic projects and to present effectively to a range of audiences and stakeholder groups.

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