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President, Compass Market Research LLC


Compass Market Research LLC is focused on the healthcare industry partnering with pharmaceutical, biotech and medical device companies as well as other market research firms to meet the needs of their clients


Founded in 2013 by Caroline Volpe, Compass Market Research is a sole proprietor firm that offers market research consulting services primarily to healthcare, pharmaceutical, biotech and medical device companies.  We execute US domestic and global research leveraging a mix of traditional and cutting edge research techniques to ensure you get the insights you need in a time and cost efficient manner.  Qualitative techniques include traditional approaches including one-on-one interviews and focus groups.  We also have extensive experience in conducting bulletin boards and mobile studies with healthcare professionals.  We use an alliance of qualitative and quantitative partners worldwide to assemble the best team for your project. Your point-of-contact is always a senior researcher.  Compass Market Research has experience in a variety of therapeutic areas and has worked with all key stakeholders in the healthcare industry.


Caroline is a seasoned US-based market research consultant with expertise in designing and executing primary qualitative and quantitative market research globally to meet clients’ strategic and tactical business needs.

While she has focused on working with clients in the pharmaceutical, biotech and medical device industries conducting research for pipeline and in-line products, she also has done research on behalf of over-the-counter healthcare products, vitamins and non-profit organizations.

In designing market research studies, she leverages both qualitative and quantitative techniques to ensure the research design meets the clients’ business needs.  She has a particular interest in the use of online qualitative and mobile methodologies as well as social media listening and how these techniques can be best leveraged along with more traditional methodologies to address her clients’ business issues.

She is a member of a number of research organizations besides ICG, including BHBIA, ESOMAR, Insights Association, Intellus Worldwide and QRCA.   She is Past President of QRCA and has been actively involved with that organization for 10 years.  She has also presented at industry conferences, including QRCA and Intellus Worldwide.