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Founder and Managing Director, The Research Desk Limited

Overview

Providers of strategic, corporate, and market intelligence services. Bringing together online and offline research capabilities, project planning, and a strategic mindset to understand, design to, and deliver your research needs on time and on budget.

Services

The Research Desk Limited offers a range of bespoke, tailored services for each project/client.  Please email or call us to discuss how we might be able to help you.  Services can include, but are not limited to:

  • Market intelligence - landscaping (sizing and segmentation), market share, key players, barriers to entry, growth opportunities and key drivers, and threats.
  • Benchmarking analysis - across product/service range, pricing, geography, or targeted customer base for example.
  • Customer/prospect profiling - for new and existing customers and drawing on published market research to better understand customer demography, as well as key characteristics such as buying behaviour and influencers.
  • Regulatory and policy mapping - high-level or deeper-dive analysis of the regulatory landscape shaping clients' strategic and operational environments, now and in the future.
  • Competitor intelligence - in-depth analysis of clients' closest or best-in-class competitors.
  • Strategic development - e.g. proposition statement and development, business planning, risk mapping and horizon spotting, and strategic brainstorming.
  • Content development - research, analysis, storytelling, copywriting, and editing services for both internal and external audiences.
  • Digital analysis - layering industry analysis with up-to-the-moment SEO and search trend analysis to add further depth and understanding to customer profiling.

About

A City analyst with over twenty years' experience, I have worked across corporate finance, investment banking, insurance, and risk consultancy.  I work with companies both large and small and across multiple sectors, and have also mentored a number of small business owners both at home and also abroad via the Cherie Blair Foundation for Women's Mentoring Women in Business Programme.  This gives me a unique breadth of knowledge, a particular understanding as to the type of information companies need, and how to best to evaluate, analyse, and present such data in order to unlock and deliver genuine strategic insight.

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