Overview

Based in Germany. Qualitative market research and marketing consultancy in the B2C and B2B sector. Full-service or single project parts (e.g., moderation).

Services

• Option A) Full-service market research
• Option B) Single research project parts (e.g., moderation of in-depth interviews, focus groups, workshops, design thinking sessions)
• National (Germany) and international primary research studies in the B2C and B2B sector.
• Services in detail:
  • Qualitative market research
  • Drivers & barriers analysis
  • Communication, advertising evaluation
  • Customer journey
  • Target group segmentation
  • Product, prototype evaluation
  • Brand positioning
  • Neuromarketing
  • Innovation management, design thinking
  • Customer experience, human experience
  • Cultural analysis, ethnography

About

• Graduate psychologist
• Overall, 20+ years experience in international qualitative & quantitative market research and marketing consultancy in the B2C and B2B sector.
  • Since 5 years self-employed Qualitative Market Researcher
  • 6 years European Insight & Research Director in an international advertising agency
  • 3 years Unit Director in a full-service market research agency
  • 8 years (Senior) Consultant in a full-service market research agency
• Lecturer: Business Anthropology (qualitative research methods, cultural psychology) at HMKW (University of Applied Sciences for Media, Communication and Management)/ Frankfurt a.M.
• Further education:
  • Innovation management, design thinking
  • Change management
  • Online marketing
  • Pharma marketing
• Selection of clients I have done research for:
  • Procter & Gamble, Nestle, Lufthansa, Santander, Deutsche Bank, Deutsche Telekom, Sanofi, Novartis, Siemens, Mars, Fiat, Renault, Honda, Hyundai, Kia