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Qualitative market research and marketing consultancy in the B2C and B2B sector. Full-service or single project parts (e.g., moderation).


  • Option A) Full-service market research
  • Option B) Single research project parts (e.g., moderation of in-depth interviews, focus groups, workshops, design thinking sessions)
  • National (Germany) and international primary research studies in the B2C and B2B sector.
  • Services in detail:
    • Qualitative market research
    • Drivers & barriers analysis
    • Communication, advertising evaluation
    • Customer journey
    • Target group segmentation
    • Product, prototype evaluation
    • Brand positioning
    • Neuromarketing
    • Innovation management, design thinking
    • Customer experience, human experience
    • Cultural analysis, ethnography


  • Graduate psychologist
  • Overall, 20+ years experience in international qualitative & quantitative market research and marketing consultancy in the B2C and B2B sector.
    • Since 5 years self-employed Qualitative Market Researcher
    • 6 years European Insight & Research Director in an international advertising agency
    • 3 years Unit Director in a full-service market research agency
    • 8 years (Senior) Consultant in a full-service market research agency
  • Lecturer: Business Anthropology (qualitative research methods, cultural psychology) at HMKW (University of Applied Sciences for Media, Communication and Management)/ Frankfurt a.M.
  • Further education:
    • Innovation management, design thinking
    • Change management
    • Online marketing
    • Pharma marketing
  • Selection of clients I have done research for:
    • Procter & Gamble, Nestle, Lufthansa, Santander, Deutsche Bank, Deutsche Telekom, Sanofi, Novartis, Siemens, Mars, Fiat, Renault, Honda, Hyundai, Kia


Contact details

Robert-Mayer-Str. 57
Frankfurt am Main
HE 60486

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