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Cuzner Ltd

Independent retail, shopper and FMCG insight specialist


I can provide end to end support on research projects - from design and kick off, through to debrief creation and presentation.

This includes:

  • Proposals & pitches
  • Research design
  • Agency selection
  • Questionnaire writing
  • Discussion guides
  • Managing fieldwork agencies
  • Analysis & charting
  • Debrief creation & presentation
  • Specialist techniques


  • Multi-methodology specialist in shopper and consumer research, both UK and International.
  • Seasoned, insight lead specializing in Retail, FMCG and Shopper experienced in delivering insights that bring strategic direction to a business.
  • Over 12 years' experience in market research both agency and clientside.


A skilled researcher in both quantitative and qualitative methodologies as well as innovative shopper behaviour techniques (eye tracking, neuroscience, VR); and able to blend multiple data sources to create actionable insights.

Sector experience: includes Ad Hoc Shopper & Category Insights, Retail, FMCG, Ecommerce, Brand, Digital, Omnichannel, NPD, Foresight, Innovation, Advertising, Customer Satisfaction, Finance, Telecoms, UX and Gaming.

Previous career includes:

  • Tesco
  • Marks & Spencers
  • Butlin's
  • Mars
  • Mattel
  • Kantar Retail
  • Accenture
  • Ipsos Strategy 3

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