Independent retail, shopper and FMCG insight specialist
I can provide end to end support on research projects - from design and kick off, through to debrief creation and presentation.
- Proposals & pitches
- Research design
- Agency selection
- Questionnaire writing
- Discussion guides
- Managing fieldwork agencies
- Analysis & charting
- Debrief creation & presentation
- Specialist techniques
- Multi-methodology specialist in shopper and consumer research, both UK and International.
- Seasoned, insight lead specializing in Retail, FMCG and Shopper experienced in delivering insights that bring strategic direction to a business.
- Over 12 years' experience in market research both agency and clientside.
A skilled researcher in both quantitative and qualitative methodologies as well as innovative shopper behaviour techniques (eye tracking, neuroscience, VR); and able to blend multiple data sources to create actionable insights.
Sector experience: includes Ad Hoc Shopper & Category Insights, Retail, FMCG, Ecommerce, Brand, Digital, Omnichannel, NPD, Foresight, Innovation, Advertising, Customer Satisfaction, Finance, Telecoms, UX and Gaming.
Previous career includes:
- Marks & Spencers
- Kantar Retail
- Ipsos Strategy 3