Overview

Research with a cherry on top; whether you need us for a whole project or you just want some help and guidance along the way. Feel like you might need a bit of Cake?

Services

At Cake Consulting we believe great research should be accessible to everyone, whether budgets are big or small, and over the past 11 years we have grown through recommendations and word of mouth.

CEO (Chief Eating Officer) Samantha Rogers has over 25 years of experience at agencies, consultancies and the odd client too, so you get top notch senior-level expertise, without exception.

We design and deliver full-service research solutions (ad hoc / tracking), which include market sizing, audience understanding, new product / service / initiative evaluation, brand / comms impact assessment and in-market performance tracking.

At Cake we also offer targeted solutions to client's needs such as data audits, re-analysis of existing data, questionnaire optimisation, training courses or we're happy to simply be a sounding board for ideas!

About

I feel I was meant to be a researcher. Never mind what Formula 1 scouts may say.

I’m a research and insight expert who is passionate about understanding people, their behaviours and the opinions they hold, and getting to the bottom of what those thoughts, feelings and actions actually mean for brands and organisations.

I’ve been in the business for over 25 years and my experience has breadth; from market sizing and segmentation through to new product / service development, customer satisfaction and brand health tracking.

Having worked at agencies, consultancies (and the odd client) my sector expertise is varied too, including consumer packaged goods, health and wellness, leisure, media, finance and the charity sector.

Through Cake Consulting, I deliver high-impact research for clients who need senior-level expertise.

Feel like you might need a bit of Cake? Just drop me a line.