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Director, Cake Consulting


Research with a cherry on top; whether you need us for a whole project or you just want some help and guidance along the way. Feel like you might need a bit of Cake?


Cake Consulting was founded by a quantitative specialist, Samantha Rogers, and she works solo or in partnership with experts in strategy, advanced methods and qual, who may not have a quanty in-house.

We design and deliver full-service research solutions (ad hoc / tracking), which include market sizing, audience understanding, new product / service / initiative evaluation, brand / comms impact assessment and in-market performance tracking.

At Cake we also offer targeted solutions to client's needs such as data audits, re-analysis of existing data, questionnaire optimisation, training courses or we're happy to simply be a sounding board for ideas!


I feel I was meant to be a researcher. Never mind what those Formula 1 scouts may say.

I’m passionate about understanding people, the opinions they hold and getting to the bottom of what those thoughts, feelings and reactions actually mean for my clients.

I’ve been in the business for over 20 years and having worked at agencies large and small, I’ve been lucky enough to work with clients that span a variety of sectors including consumer packaged goods, healthcare, finance, telecoms and charitable organisations.

Through Cake Consulting I continue on my mission to bring numbers to life and show that quant should never be dry.