Overview

As a social anthropologist, I specialize in understanding the lived human experience. Through focus groups, interviews and a range of in-situ, ethnographic techniques, I explore the nuanced perspectives of different groups and individuals.

Services

Supporting B2B and B2C clients from international corporations to small start ups in online and face-to-face  environments

• Focus group moderation
• Formal and informal interviews
• In-depth interviewing
• Ethnography
• UX interviews
• Cross-Cultural analysis
• Emotional and Sensory research
• Brand analysis
• Online bulletin boards
• Survey and Questionnaire design
• Discussion Guide design
• Delphi methodology
• Participatory research
• Co-created research journeys
• Data coding
• Literature reviews
• Ethical reviews
• Topline and Comprehensive Insight Reports

About

Social research is a core part of who I am. My PhD in Social Anthropology honed my professional skills, but my obsession to understand  lived experiences has been a lifelong journey and taken me around the world.

This passion is the foundation of my upcoming book, “A Travel Guide to Connection” (published in November 2025). The book is an accessible anthropological toolkit designed to help readers unlock a new way of seeing the world. It shares practical steps and over 200 insightful questions to transform any trip—or even daily life—into a journey of profound discovery and human connection.

For me, the best research, like the best travel, comes from being a curious and engaged explorer of life. 

My professional research across three continents has covered a wide array of commercial and academic fields. This includes work in healthcare, technology, automotive, FMCG and retail, alongside academic studies into psychosocial care, automated vehicles, coffee, arms and cannabis. Outside of my professional life, I enjoy spending time with family and friends, exploring people and places, discovering the new, chatting in cafes, making podcasts, swimming, hiking, playing guitar and I also teach a regular Tai Chi  class to a lovely bunch of people.