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Director, Free Spirit Consulting Ltd


A qualitative agency with a passion for delivering excellent research and strategic workshops.

Our sector expertise covers financial, automotive, fmcg, travel, IT and gaming.  We work on NPD, brand strategy, proposition development and communications development projects among others.


Our heartland lies in qualitative work in the UK and internationally although our clients increasingly ask us to carry out quantitative work too.  We’ve worked across five continents and in over 40 markets.

We also run energising strategy workshops to help organisations through challenges such as brand positioning, or alignment around new corporate objectives.

With budgets becoming increasingly tight and research stretched across the growing number of methodologies available, our approach is a pragmatic one: we only using the latest tools when they are fit for purpose AND add genuine value, rather than window dressing to win a proposal.

 To see what sets us apart, have a look at our Values and Service Level Agreement at freespiritconsulting.com/service-level-agreement

Our speciality is providing outstanding pieces of work.  For us it is not all about how you approach the research but what you do with it.  Businesses want answers fast nowadays but it’s important they are intelligent answers with commercial impact.

We have recently become a Unilever accredited supplier.


An outstanding linguist to best newcomer award at The Research Business International to being rated as ‘excellent’ in the Unilever accreditation scheme as Project Lead and Moderator – my career is marked by achievements of the highest quality.

I bring a rich background to my work with Free Spirit:

  • Time in both research and management consultancy which has allowed me to take a more strategic view of customer insight
  • Experience of running a department of sports media researchers which has taught me the need for responsiveness and timeliness
  • A couple of secondments on the client-side (Amex and The Telegraph) giving me an understanding of client-side insight teams and the level of clarity required to meet stakeholder needs.
  • Extensive global travel for research from Indonesia to Israel managing the more simple to logistically and politically complex projects

I am also a trained workshop facilitator, not just a researcher who runs workshops.

Outside of work I love travelling and experiencing different cultures.  I also am an avid runner and have competed at many different distances in and outside of the UK.