Overview

Explners makes explainer videos for the research sector to help clients land their insights with stakeholders, be remembered and build influence.

ContentWrite does the same thing - makes insights impactful - with written content: blogs, articles,

Services

There's so many explainer videos around now, mainly in journalism. They do a great job of taking complex and important ideas and making them simple and engaging. Our explainer videos do the same for insights projects, using a mix of data visualisation, animation, voiceover, music, sound effects, expert interviews and existing footage such as vox pops or focus group respondents.

We help end clients:

• land the story of their insights
• make insights easy to share - again and again
• showcase their most important projects
• influence and inspire their stakeholders

The type of projects that are best suited to an explainer are investment projects such as:

• Segmentation
• Demand spaces
• Category strategies and visions
• Brand trackers
• Category entry points
• Ethnography
• Cultural insights
• Trends

We work directly with end clients but also partner with agencies and independent researchers to offer impactful ways of bringing research outputs to life; we are increasingly seeing this being a requirement in briefs.

So, don't let your great work get lost in a PowerPoint deck. A video explainer will excite, motivate and inspire your clients and their stakeholders so you can build influence and create change.

About

I've always been obsessed with books, reading, theatre, poetry, crosswords, anything to do with words, really. But I've realised that what drives this obsession is a love of stories and how they show us to ourselves. And storytelling is how we engage clients in our research and how our clients engage customers with their brands.

I've been writing for the research sector for the last ten years, since leaving my full time role at GfK after maternity leave, helping agencies and client-side researchers tell their stories. And now, as Co-Founder of Explners, I write storyboards for explainer videos, as well as helping Dan and Mark run the company.

When I'm not writing, I'm (also) writing (teen fiction), acting (am dram) reading (everything) or cooking (eating). And  being mum to a teenager (not for the faint hearted).  I'm also on the marketing committee of the AMSR - a charity that does the important job of preserving the history of our sector and educating young people and academics about the past through the lens of market research.